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A STUDY OF INVESTMENT BEHAVIOUR OF PUNJAB AGRICULTURAL UNIVERSITY PERSONNEL
(2008) Aggarwal, Laveena; Goyal, Pratibha
The research project was undertaken to study the investment behaviour of Punjab Agricultural University personnel and to ascertain the factors which have a bearing on it. The study was conducted by taking two departments from each college of the main campus in Ludhiana including both teaching and non-teaching personnel. For the purpose of achieving the objectives, a non-disguised structured questionnaire was used to attain primary data. The study made use of various factors like profile of the respondents, monthly savings, investment alternatives and agencies which influence investment decisions. Data were analyzed using percentage, mean score and chi-square test. It has been found that traditional tools of investment like insurance, provident fund and bank deposits are preferred. Further they are averse to risk and prefer safety while choosing from among the various available investment alternatives