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ThesisItem Open Access An Analytical Study of Advertisting Appeals used in the Indian Print Media(Department of Business Management PAU Ludhiana, 1993) Rampal, Ashutosh; Sahni, O. PThesisItem Open Access Entrepreneurship development in exports : A Study of selected units in Ludhiana(College of Basic Sciences & Humanities PAU, Ludhiana, 1997) Tagra, Pankaj; Tagra, PankajThesisItem Open Access Product, Performace and promotion of mutual fund(Department of Business Management PAU Ludhiana, 1994) Upadhayaya, K. M; Bhatia, B. SThesisItem Open Access A comprehensive study of factors affecting stock prices in India(Department of Business Management PAU Ludhiana, 1990) Bansal, Vinay; Nayan, KamalThesisItem Open Access Market orientation and its influence on performance: A study of Textile industry in Punjab(Punjab Agricultural University, Ludhiana, 2015) Talwar, Lakshdeep; Babita KumarThe present study was conducted to study the extent of market orientation and its influence on performance of textile industry in Punjab. Textile industry in Punjab is mainly in three sectors- cotton, woolen and handloom sectors. A sample of 25 units each from cotton, woolen textile and handloom sectors has been taken. Further from each sector, large and MSMEs were selected on the basis of proportionate sampling. Total 19 large and 56 MSMEs were selected. Primary data related to Market orientation (M.O) and business performance was collected from marketing executives/owners through a well designed structured questionnaire based on a 5 point scale given by Kohli and Jaworski in 1993. The scale was adapted according to the textile industry. The overall extent of M.O of textile industry was found to be very low (mean Score=2.84). Among various sectors, cotton textile sector had slightly better M.O (mean score=3.4) than handloom and woolen sector (mean score=2.6 and 2.7 resp.).The M.O and business performance of textile industry were found to be positively associated but there was no significant relation between market orientation and business performance of textile industry of Punjab.ThesisItem Open Access study of content and quality of disclosures regarding business responsibility and corporate governance(Punjab Agricultural University, Ludhiana, 2015) Manmeet Kaur; Kapur, SandeepThe present study was undertaken for analysing corporate governance(CG) and business responsibility report(BR) of index based(common in Nifty & sensex) companies and non-Index based (listed under indexes other than Nifty & Sensex) companies and to examine the perception of brokers and investors towards both these reports. Secondary Data in form of annual reports was collected for analysing reports. The study regarding perception of investors was conducted in Ludhiana where 20 Brokers and 100 investors were part of sample population. Their perception was tested on usefulness, adequacy in content. Results indicate there is significant difference between disclosures regarding shareholder committee, non-mandatory requirement ,which are part of CG, and principles and significant risk and goals of management, which are part of BR report of index-based and non-index based companies . Response of investors and brokers indicated that non-mandatory disclosure of Corporate governance report is of least use to them and share holder information and party transactions in their view are most useful disclosures of corporate governance report. Business responsibility report according to them contains all useful disclosures but negative consequences of operations on social, environmental and economic fronts disclosure of is most inadequate in terms of content and quality.ThesisItem Restricted Influence of sales promotion activities on consumer buying behaviour: A study of apparel retail outlets of Ludhiana city(Punjab Agricultural University, Ludhiana, 2015) Manoj Kumar; SukhmaniSales promotion can affect consumer’s buying perception and thus there is a likelihood of approaching or avoiding the product or store. Creating superior customer experience seems to be one of the central objectives in today’s retail environments. Customer experience encompasses the total experience including the search, purchase, consumption and after-sales phases of the experiences. All these are closely related to sales promotion planning and have significant impact on the customer experience of a retail firm. Sales promotion could affect shoppers’ behaviors in several ways. The present study was conducted to study was restricted to Ludhiana city. Ten stores from Ludhiana city which qualify the definition of Retail outlet were selected for the study on convenience basis. Further, 10 customers were selected from each store on basis of simple random sampling. Thus, a total sample size of 100 customers was surveyed. Primary data was collected with the help of structured and non-disguised questionnaires and observation chart. To satisfy the first objective data was collected from the store managers with the help of questionnaire and observation chart. Another questionnaire was prepared to satisfy the second objective and data was collected from customers. Data was collected related to sales promotion i.e. displays, discounts, gift vouchers, samples, etc from store managers and customer buying preferences and behavior from customers.ThesisItem Restricted Study of Store Atmospherics in Department Stores and Its Effect on Behavior of Customers(Punjab Agricultural University, Ludhiana, 2015) Sekhon, Navdeep Singh; Banga, GagandeepThe present research was conducted to study the store atmospherics in department stores and its effect on buying behavior of customers. The study was conducted by selecting 10 stores which qualify the definition of Department stores, from Ludhiana city and by selecting 15 customers from each store on basis of systematic random sampling. Thus, a total sample size of 150 customers was selected. Primary data was collected with the help of structured and non-disguised questionnaires and observation chart. Two separate questionnaires were prepared. For the first objective, data was collected from the store managers and by observation chart. For the second objective, data was collected from the customers. The study showed that store atmospherics components are one of the most important tools to attract customers and increase sale. The store atmospheric components are exterior, general interior, store layout and interior display. The most effective store atmospheric components are store interior display and exterior of the department store. The customers feel that store atmospherics increase their comfort level and makes them store loyal.ThesisItem Restricted Study of Productivity and Profitability of Selected Bank in Punjab(Punjab Agricultural University, Ludhiana, 2015) Jain, Pragya; Sachdeva, Y. P.Banks are considered as the backbone of any economy. Productivity and Profitability of banks enhances the economic health of the country. After liberalization, privatization and globalization of Indian economy, there was paradigm shift in entire country. The waves had also affected banking sector in positive way. The present study is an attempt to evaluate the productivity and profitability of ICICI Bank. ICICI is holding top positions in private sector banks in India. To calculate productivity and profitability, ratio analysis technique was used. The study tried to find out the different ways to measure productivity and profitability of ICICI Bank during the period 2010 to 2014. The methodology involved profitability ratios and employee and branch productivity ratios. The factors affecting productivity, profitability were identified and analyzed by primary data collection from the 20 branches in Punjab. It has been revealed that both the factors are inter related. The productivity of the bank was far better than many banks in the industry. It had been increased over the years and was becoming effective and much better due to the implementation of modern techniques. The profitability analysis justified a growth in all ratios stating the efficient management of funds. The study suggests that to increase profitability banks should embrace to adopt new technology to compete with other banks and also to successfully survive in the market.