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    ThesisItemOpen Access
    FARMERS’ BRAND PREFERENCE AND BUYING BEHAVIOUR TOWARDS INSECTICIDES FOR PADDY IN SURAT DISTRICT
    (INTERNATION AGRI BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Savan Kalathiya; Dr. M. R. Prajapati
    India is a large country with more than 70 percent of the population depending on agriculture for their livelihood. Indian population is increasing and the per-capita size of land decreasing. Thus, food grain demand is also increasing day by day and proportionally yield is decreasing day by day due to infestation of insect and pest. Pesticides are substances or a mixture of substances intended for preventing, destroying, and repelling any insect and pest. Pesticides represent the last input in an agricultural operation and are applied for preventing the spoilage of crops from pests such as insects, fungi, weeds, etc.
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    ThesisItemOpen Access
    STUDY OF FARM MECHANIZATION IN OPERATIONAL AREA OF HALAR FARMER PRODUCER COMPANY
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY, ANAND, 2021) Ramani Vivek D.; Dr. A.B. Mahera
    Agricultural mechanization technology is considered as an essential input to agriculture since it plays a significant role in enhancing agricultural production in developing countries. The word "farm mechanization" is used to describe the use of a wide range of tools, implements, equipment, and machinery on a farm. The proper application of mechanical inputs into agriculture has a direct and considerable impact on farm production, productivity, and profitability, as well as labour productivity and the quality of life of those who work in agriculture (Kamboj et. al.,2013). Lots of research shows strong link between farm mechanization and agricultural productivity.
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    ThesisItemOpen Access
    ENHANCEMENT OF LIVELIHOOD OF TRIBAL FARMERS THROUGH CLUSTER PROMOTION STRATEGIES UNDER MISSION JEEVIKA INITIATIVE IN KORAPUT DISTRICT OF ODISHA
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Rajiv Nayan Das; Dr. S. R. Panigrahy
    India is the country with highest tribal population in the world. The tribal population of the country constitutes 8.6 percent of the total population of India which mainly arediverse and heterogeneous in origin. There arevarious constraints faced by the tribal farmers like geographical remoteness, lack of basic facilities like electricity, communication and transportation along with small agricultural land holdings, subsistence farming, unavailability or untimely supply of agricultural inputs like seeds, fertilizers, pesticides etc.The Cluster approach promoted by Integrated Tribal Development Authority (ITDA) intends to deal with these issues and improve livelihood of tribal farmers.
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    ThesisItemOpen Access
    A STUDY ON FERTILIZER CONSUMPTION PATTERN AND FARMERS` PERCEPTION ON DIGITAL MARKETING IN MAHUVA TALUKA OF BHAVNAGAR DISTRICT
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Baldaniya Paresh D; Dr. Ashish Mahera
    Indian Agriculture is one of the most important sectors in the economy of the country. India ranks 3rd in fertilizer consumption after countries like China and Russia. In India fertilizer consumption is highly concentrated in certain areas and larger areas receive very little fertilizer. Out of 496 districts, 25 percent of total fertilizers is consumed in 38 districts. Though the nitrogenous fertilizers account for more than 60 percent of total consumption, the share of potassic fertilizers is also increasing in recent years.
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    ThesisItemOpen Access
    COMPREHENSIVE ANALYSIS OF AMUL TRU SELTZER IN ANAND CITY
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Ponnaganti Navyasree; Dr. M. R. Prajapati
    Carbonated beverages (CBs) are quite popular across the world with an impressive dominance in the world beverage market and are consumed invariably. This industry has been experiencing paramount changes regarding product innovations, variations and offerings. To create a wider penetration of carbonated beverages and sustaining the customer base, companies have been using a variety of strategies. One of the major moves that most companies have been opting to enhance their revenue is product innovation. Companies are bringing in new flavors considering the well-being and health concerns of consumers to face the growing market challenges. The global carbonated beverages market size was valued at USD 406.89 billion and USD 440.56 billion in 2019 and 2020 respectively and is expected to grow at a compound annual growth rate (CAGR) of 5.1 percent from 2020 to 2027 (Grand View Research, 2020). Carbonated soft drinks accounted for more than 50.0 percent share of the global revenue in 2019. The Indian carbonated soft drinks market had total revenue of USD 8,315.7million in 2018, representing a compound annual growth rate (CAGR) of 6.2 percent between 2014 and 2018. The market consumption volume reached to a total of 6,216.2 million liters in 2018 (India Carbonated Drinks Market Overview, 2020). Large base of population, rising disposable income and rapid urbanization are majorly driving Indian carbonated soft drinks market. The average per capita consumption stands at 4.3 litres in 2019 (Statista, 2019).
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    ThesisItemOpen Access
    ASSESSMENT OF SELECTED FPOs FOR POTENTIAL COLLABORATION WITH SAMUNNATI IN ANAND, NAVSARI AND VALSAD DISTRICTS OF GUJARAT
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Jotava Kamlesh Danabhai; Dr. Dilip Rasiklal Vahoniya
    Agriculture plays an important role in growth of developing countries like India where agriculture contributes around 17.8 % Gross Domestic Products in the year 2019. Also, according to 2011 census of India, 54.65 % of people are directly or indirectly working in agriculture sector. The small and marginal land holding if taken together it contributes around 86.21 % of total land holding in 2015-16. Small holding agriculture being the critical feature, is important for raising agriculture growth, food security and livelihoods in India. Farmer Producer Organizations (FPOs) refer to independent, non governmental, membership-based rural organizations of part or fulltime self-employed smallholders and family farmers, pastoralists, artisanal fishers, landless people, women, small entrepreneurs and indigenous peoples. The collectivization of farmers through producer organizations (PO) can benefit from economies of scale, increased bargaining power and reduced information costs. In addition, through enhanced economies of scale and bargaining power, farmers are able to negotiate better terms of trade.
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    ThesisItemOpen Access
    IDENTIFICATION OF POTENTIAL SUPPLIERS FOR SUPERVEDIC VENTURE LLP
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Patel Sohamkumar Kishorbhai; Dr.M.R. Prajapati
    Agriculture is the backbone of the Indian economy. In India, two-thirds of the Indian population is engaged in the agricultural sector, directly and indirectly. The group of industries that relied on the agricultural sector for the raw material supply is called agro-based industries. One of the industries of this Agro-based industry is medicinal plant-based industries. India has a solid traditional health care system, “Ayurveda.” Medicinal Plant-based industry has a strong backbone of Ayurveda. Most of the raw materials for the medicinal plant-based industry are supply for the wild harvest. Demand increases for the ayurvedic and other plant-based medics wild harvest are not sufficient to counter the demand.
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    ThesisItemOpen Access
    ASSESSMENT OF SELECTED FPOs FOR POTENTIAL COLLABORATION WITH SAMUNNATI IN AHMEDABAD, SURAT AND JUNAGADH DISTRICTS OF GUJARAT
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Zalavadiya Hirenkumar H; Dr. Shaktiranjan Panigrahy
    Agriculture plays a pivotal role in the Indian economy. Small holding agriculture being the critical feature, is important for raising agriculture growth, food security and livelihoods in India. Indian agriculture is the home of small and marginal farmers (>85%). Small and marginal farmers in India have been vulnerable to risks in agricultural production. Several organizational prototypes are emerging to integrate them into the value chain with the objectives of enhancing incomes and reduction in transaction costs. One such alternative is the Farmer Producer Organizations (FPOs). FPOs refer to independent, non-governmental, membership-based rural organizations of part or fulltime self-employed smallholders and family farmers, pastoralists, artisanal fishers, landless people, women, small entrepreneurs and indigenous peoples. Small and marginal farmers constitute a majority in Indian agriculture but are integrated across traditional value networks that lack supporting environment with institutional and infrastructural structure, insufficient infrastructure and effective coordination within the value networks. Farmer producer organization are formed to integrate smallholder farmers with the agricultural marketing system and offer low transaction cost, at remunerative prices.
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    ThesisItemOpen Access
    BRAND PREFERENCE TOWARDS WATER SOLUBLE FERTILIZERS IN ANAND DISTRICT
    (INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY, ANAND, 2021) Darshitkumar Patel; Dr. Chetan Dudhagara
    Fertilizer plays important role in crop enhances the growth of crop which ultimately results into higher yield. Now a days water soluble fertilizer playing vital role in crop cultivation especially in case of fruits and vegetable. As water soluble fertilizer leads to fast absorption of nutrients and carriers. It can meet specific crop demand at particular crop growth stage, which ultimately helps in development at various physiological changes in crop.