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M. Sc. Dissertations

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20123
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Subject: Textile and Apparel Designing × End date: 2012 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Impact of media on fashion adoption behavior among college girls
    (CCSHAU, 2012) Madan, Priyanka; Yadav, Nirmal
    The present study was conducted on Impact of media on fashion adoption behavior among college girls. For carrying out the present investigation, questionnaire was developed and finalized by experts. A total of 120 girl’s (60 each from Hisar and Gurgaon cities of Haryana state) pursuing graduate and post graduate level from different colleges between the age group of 18-26 years were selected randomly. The girls of different cities were of different opinion. Girls from Hisar city were motivated by Hindi movies as source of information for fashion adoption, while for Gurgaon girls was Women’s magazine. Overall influence of media on fashion adoption among college girls were seen by Hindi movies as it got the 1st rank followed by pamphlet, woman magazine, T.V. serials. Advertisements which are on front pages of any magazines/newspaper etc. got the 1st rank followed by inclusion of celebrity prop up the fashion item. College going girls buy the fashion product which offer better quality in low price. Girls buy those fashion dresses which have good colour combination, durability, comfortable features. They purchased the garments when need arises followed by marriage in the family. Fixed price shops were highly preferred followed by super markets. Greater percentage of respondents considered cotton suits, denim jeans, hosiery tops as most preferred fabric/dress materials and feel comfortable, looking cool and attractive. Respondents preferred ready-made garments in casual, formal and party wear followed by tailor-made, self-made/ home-made and boutique –made. Girls were fascinated to take common fashion accessories with their clothing like ear-rings, belly, watches and handbags. Most of them adopted fashion after the adoption of few people. Overall impact of media on fashion adoption behavior was: clothing selection having 1st rank with 76.98%; followed by fashion adoption having 2nd rank with 66.66% and purchasing behavior having 3rd rank with 65.72%. The present investigation will be beneficial for planning marketing strategies. Media has great impact on the buying behavior of students which can help the producers in marketing their fashion products through effective media.
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    ThesisItemOpen Access
    Development of innovative quilt cover designs
    (CCSHAU, 2012) Nameeta; Rose, Neelam M.
    The present study was conducted to develop innovative quilt cover designs. To attain the specific objectives, 30 respondents were selected from I.C College of Home Science, CCS HAU, Hisar for selection of created designs and placements. For assessment of developed quilt covers and to explore existing usage and purchase practices, 30 consumers were purposively selected from I.C. College of Home Sciences and campus of HAU, Hisar. To know the existing practices followed for quilt covers regarding the types of quilt covers available in the market, types of quilt covers used, problems faced by the respondents with the readymade quilt covers, place of purchase, mode of procurement an interview schedule was prepared. Preferences of respondents were sought for fabric, colour of fabric, place, size, side for opening and fasteners, surface decoration techniques, colour of decoration etc. using self- structured preferential choice index. Ten designs for each four top preferred surface decoration technique i.e. appliqué work, patch work, fabric painting and stencil printing were created in CorelDRAW. From the total of forty designs, eight designs two for each preferred technique were selected for placement of designs. Eight selected designs with most preferred placement were used for development of quilt covers. A design catalogue comprising of created designs and their placements was prepared for documentation. Green coloured cotton fabric with light intensity and under side opening alongwith half of length with zipper was preferred for the development of quilt covers. Design 2, 10 for appliqué work, design 4, 7 for patch work, design 2, 7 for fabric painting and design 1, 10 for stencil printing were eight top preferred designs. Preferences of respondents for placements of selected designs were design 2 and 10 of appliqué work in placement I for front and placement III for back side respectively, design 4 and 7 of patchwork in placement II and I for front and placement II for back side respectively, design 2 and 7 of fabric painting in placement II for both front and back side respectively and design 1 and 10 of stencil printing in placement III and I for front side and placement III and I for back side respectively. The consumers have high opinion about the developed quilt covers in relation to surface decoration techniques, designing features, design innovation etc. The cost of the innovative quilt cover rated appropriate by the majority of the respondents.
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    ThesisItemOpen Access
    Microencapsulation of essential oil on cotton
    (CCSHAU, 2012) Bhatt, Latika; Saroj S. Jeet Singh
    The study was conducted to standardize the process of microencapsulation and padding, to impart aesthetic and functional finish on cotton fabric. Microencapsulation is a technique to prepare microcapsules, small particles that contain an active agent or core- material surrounded by coating or shell of limited permeability and can be used to impart durable functional and aesthetic finish to textiles using essential oil as core material. Lemongrass oil was selected as the core material and complex coacervation technique was used for encapsulation. Ratios of gum, oil and gelatin, temperature and pH were standardized for the process of microencapsulation. The proportion of ingredients for padding bath i.e. microcapsule gel, binder and softener were also standardized along with MLR, curing time and temperature. Cotton fabric was padded with microcapsule gel using the optimized process and the washing durability and physical properties were tested. It was summarized that 2:1:4 ratio of gum, oil and gelatin , at a temperature of 50 with initial and final pH 4.5 and 9.5 respectively was optimized for microencapsulation process. The proportion of binder, softener and microcapsule gel was optimized at 15:1:50 with MLR 1:20 cured at at 80°C for 60 seconds. The samples retained aroma till 30 wash cycles and as the number of wash cycles increased the intensity of aroma decreased. The fabric count, fabric weight and fabric thickness of treated fabric increased hence flexural rigidity increased. Microencapsulation did not have any adverse effect on tensile strength and elongation.. Bending length of microencapsulated fabric increased but to an acceptable level. Microencapsulated fabrics will not only provide health benefits to the common masses but will also benefit the agriculture sector as it will ensure increased cultivation of aromatic plants and enhanced rate of essential oil extraction. Aroma finish will add value to cotton so the cultivation, production and export of cotton will also boost.