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M. Sc. Dissertations

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20161
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Subject: Extension Education and Communication Managemeng × Start date: 2016 ×
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    ThesisItemOpen Access
    Impact of media on fads and fallacies during prenatal period: A cross-cultural study
    (CCSHAU, 2016) Kothiyal, Minakshi; Goel, Rita
    The present study was conducted in Dehradun district of state Uttarakhand and Hisar district of state Haryana. Sixty respondents from three age groups of 20 to 60 years i.e., 20 to 33yrs, 34 to 46 yrs and 47 to 60 yrs were selected randomly from each district to study the fads and fallacies of rural women during prenatal period. Results revealed thatmajority of the respondents in both the districts followed the fads and fallacies during prenatal period and had favourable attitude towards fads and fallacies in pre exposure stage. After the assessment of the existing knowledge and attitude towards fads and fallacies during prenatal period, a print media package consisting of a poster, charts and booklet were prepared in Hindi. Standard procedure for development of media was followed. The effectiveness of booklet was assessed through several parameters. Overall weighted mean scores revealed that accuracy, coverage, objectivity, content presentation, illustration and compatibility were perceived to be high for all the information covered in booklet. Effectiveness of charts and poster in terms of visual quality, content importance and text was rated as high. Inter consistency reliability for booklet, poster and charts were found to be statistically significant at 5 per cent level of significance. The impact of print media package was found to be significant for change in knowledge and attitude. Education (r=0.557), family income (r=0.870) and mass media exposure (r=0.470), had positive and significant relationship with change in knowledge. Attitudinal change of rural women was found to be positively and significantly related with family income (r=0.578), material possession (r=0.509) and social participation (r=0.665). Therefore, it can be concluded that women who were educated, had high family income and high mass media exposure had sufficient change in knowledge and favourable attitude towards curbing fads and fallacies during prenatal period after the exposure of media package.