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Subject: Agricultural Economics × Author: ATUL CHAUDHARY × Thesis Type: Ph.D ×
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    ThesisItemOpen Access
    MARKETING AND PRICE BEHAVIOUR OF MAJOR VEGETABLE CROPS IN NORTH INDIA
    (UHF Nauni, 2024-04-22) ATUL CHAUDHARY; Shilpa
    The present study is entitled “Marketing and price behaviour of major vegetable crops in North India”. For price behaviour and market integration, secondary data of prices and arrivals for Bhuntar, Dhanotu, Paonta, Solan, Ludhiana, and Delhi markets was extracted from the AGMARKNET portal from 2002 to 2022. For structure, conduct, and performance a total of 540 wholesalers were selected from the six selected markets i.e., 180 for each vegetable. For marketing analysis, a sample of 240 vegetable growers was selected using simple random sampling. Local markets of Bhuntar, Dhanotu, Paonta, and Solan were selected for conducting marketing study. Results of the study found that prices and arrivals of all three vegetables (cabbage, capsicum, and tomato) exhibited variability, with prices being more stable than arrivals. Prices were positively correlated across all markets, indicating synchronized movements. Cointegration analysis revealed long-term integration among the markets. Delhi was identified as the key market, sending price signals to other markets and having the highest speed of adjustment towards equilibrium. Forecasting models for each vegetable and market were developed using Holt-Winters Exponential Smoothing and SARIMA methods. However, based on RMSE and MAPE it was observed that the SARIMA model outperformed the HWE-S model. Structure, conduct, and performance analysis revealed that all markets were regulated, well-connected, diversified, and exhibited vertical integration. Market share concentration among wholesalers varied, with Dhanotu generally having the highest concentration across all vegetables. Open auctioning was the primary sale method, but transparency regarding sale and payment methods varied. Producer's share and marketing efficiency were highest in marketing channel A for all selected vegetables in all selected markets. Overall, this study provides valuable insights into the dynamics of cabbage, capsicum, and tomato markets in Himachal Pradesh and northern India, with implications for producers, traders, and policymakers.