MARKETING AND PRICE BEHAVIOUR OF MAJOR VEGETABLE CROPS IN NORTH INDIA
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Date
2024-04-22
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UHF Nauni
Abstract
The present study is entitled “Marketing and price behaviour of major vegetable crops in
North India”. For price behaviour and market integration, secondary data of prices and arrivals for
Bhuntar, Dhanotu, Paonta, Solan, Ludhiana, and Delhi markets was extracted from the AGMARKNET
portal from 2002 to 2022. For structure, conduct, and performance a total of 540 wholesalers were
selected from the six selected markets i.e., 180 for each vegetable. For marketing analysis, a sample of
240 vegetable growers was selected using simple random sampling. Local markets of Bhuntar, Dhanotu,
Paonta, and Solan were selected for conducting marketing study. Results of the study found that prices
and arrivals of all three vegetables (cabbage, capsicum, and tomato) exhibited variability, with prices
being more stable than arrivals. Prices were positively correlated across all markets, indicating
synchronized movements. Cointegration analysis revealed long-term integration among the markets.
Delhi was identified as the key market, sending price signals to other markets and having the highest
speed of adjustment towards equilibrium. Forecasting models for each vegetable and market were
developed using Holt-Winters Exponential Smoothing and SARIMA methods. However, based on RMSE
and MAPE it was observed that the SARIMA model outperformed the HWE-S model. Structure, conduct,
and performance analysis revealed that all markets were regulated, well-connected, diversified, and
exhibited vertical integration. Market share concentration among wholesalers varied, with Dhanotu
generally having the highest concentration across all vegetables. Open auctioning was the primary sale
method, but transparency regarding sale and payment methods varied. Producer's share and marketing
efficiency were highest in marketing channel A for all selected vegetables in all selected markets. Overall,
this study provides valuable insights into the dynamics of cabbage, capsicum, and tomato markets in
Himachal Pradesh and northern India, with implications for producers, traders, and policymakers.