TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY
| dc.contributor.advisor | Prof. T. S. SHIBIN | |
| dc.contributor.author | MUKESH KUMAR SHARMA | |
| dc.date.accessioned | 2017-05-23T05:05:36Z | |
| dc.date.available | 2017-05-23T05:05:36Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The project entitled “To develop marketing strategy to gain 20% market share of Amul chocolate in Ahemdabad city” was undertaken through primary market survey. Amul is the one of the leading food brand in India. Amul products are sold at reasonable prices. Amul has a turnover of Rs. 67113 billion in 2008-09.The increase of the spending power of the people all over the world has encouraged quite a few big brands to venture into chocolate industry. As far as the chocolate industry is concerned, Cadbury Nestle and Amul are the three most dominant brands, which market a host of chocolates as well as chocolate based products. The data were collected from Ahmedabad city during 1st Jan to 30th April 2010. The objectives of the | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810012097 | |
| dc.keywords | MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY, MARKET SHARE OF AMUL CHOCOLATE , HEMDABAD CITY, | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Anand Agricultural University, Anand | en_US |
| dc.research.problem | TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | Study | en_US |
| dc.theme | MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY | en_US |
| dc.these.type | M.B.A | en_US |
| dc.title | TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN AHEMDABAD CITY | en_US |
| dc.type | Thesis | en_US |