EFFECTIVENESS OF KRISHIDARSHAN PROGRAMME OF NAGPUR DOORDARSHAN AS PERCEIVED BY THE FARMERS.
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Date
2019-08-01
Authors
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Publisher
Dr. Punjabrao Deshmukh Krishi Vidyapeeth, Akola, Maharashtra.
Abstract
The present study on “Effectiveness of Krishidarshan Programme of Nagpur Doordarshan as Perceived by the Farmers” was conducted in Wardha District of Vidarbha region of Maharashtra state. The exploratory research design of social research was used. In all, 120 respondents were selected by simple random sampling method. The data were collected by personally interviewing the respondents with the help of structured interview schedule. The data collected were carefully examined, classified, quantified and tabulated. Frequencies, percentage, mean, standard deviation and correlation were employed for interpreting the results.
The findings of present study reveal that, 45.33 per cent of respondent farmers and who regularly watched Krishidarshan programme of Nagpur Doordarshan belong to middle age group i.e. (36 to 50 years),29.17 per cent of respondents educated up to higher secondary school/junior college (11th to 12thstd), almost two third of respondents (63.33%) were having medium level farming experience, 49.17 per cent of the respondent farmers had come under medium size family (5 to 8 members), slightly above high per cent of the them (51.67%) had Agriculture (farming) as their main occupation, 41.67 per cent of respondent were come under small (1.01 to 2.00 ha) land holding category, 30.00 per cent of them had medium (Rs.1,00,001 to 1,50,000) annual income, 46.67 per cent of respondents were regularly watched Krishidarshan programme of Nagpur Doordarshan up to medium level from 10 min to 20 min, whereas in case of day basis, 49.16 per cent were watched it twice in a week, 57.50 per cent of respondents had medium level of social participation, majority 71.67 per cent of the respondent farmers were having medium level extension contact, and slightly above half of the respondents (55.00%) had medium level of cosmopoliteness respectively.
As regard to different parameters of perceived effectiveness of respondents about Krishidarshan programme, majority (62.50%) of the respondent farmers reported that they understood the information in the programmes to some extent, followed by 63.33 per cent of the televiewers perceived that the programme was useful to them, slight above half of the televiewers (54.17%) perceived somewhat gain in new knowledge through programme, while 65.83 per cent of the televiewers were received ‘new’ information through the programme and 58.33 per cent of them perceived that the topics information was completely covered, while 50.83 per cent of the televiewers perceived that the language used in farm telecast was somewhat simple to understand, 52.50 per cent of them perceived that the programme was somewhat interesting, and equal per cent of them (52.50%) perceived that, few Krishidarshan programmes were as per season and 50.83 per cent of them perceived that, the timing of programme telecasting was less than required, while above half of respondent (58.33%) perceived that information telecasted through the programme was accurate and 71.67 per cent of them perceived that speed of presentation of farm telecast was normal. It was also observed that 65.00 per cent of the televiewers perceived that the pictures used in the Krishidarshan programmes were relevant to it, while slightly above half of the respondents (51.67%) perceived that the quality of pictures and sound of Krishidarshan programme of Nagpur Doordarshan was good.
In case of perceived effectiveness, 71.67 per cent of Krishidarshan televiewing farmers were having high level perceived effectiveness about Krishidarshan programme of Nagpur Doordarshan channel.
As concerned with coefficient of correlation (r) showed that, the independent variables namely occupation, land holding, annual income, social participation, and cosmopoliteness were positive and significantly related with perceived effectiveness at 0.05% level of probability, whereas three variables viz., education, time spent on watching Krishidarshan programme and extension contact had positive and highly significant with the perceived effectiveness of Nagpur Doordarshan channel at 0.01% level of probability. While age and farming experience had negatively significant relationship with perceived effectiveness of televiewers, whereas family size had non-significant relation with perceived effectiveness of Krishidarshan programme of Nagpur Doordarshan.
In case of constraints faced by the respondents, multiple responses were observed that, 44.16 per cent of farmers faced problems related to inconvenient timing of Krishidarshan programme telecasting, followed by 24.16 per cent respondent farmers expressed problem related to technical words used by agricultural scientist in programme is not understandable sometimes, 19.16 per cent of the farmers were having problems about programme covering too much information in short time period, 12.50 per cent of farmers expressed problems about insufficient information provided , whereas 09.16 per cent respondents were telling problems that provided information is not need based, 07.50 per cent of respondents express the problem of commercial breaks between the programme which disconnect the topic in understanding and 06.66 per cent farmers showed the problems about less attention of programme toward farming policies & subsidies launched by government of India.
With regard to suggestions of the respondent farmers, it was observed that, 39.16 per cent of farmers suggested to telecast the programme as per the convenient timing of farmers, followed by 15.83 per cent of farmers suggested adequate important information related to agriculture should be given for farmers, 15.00 per cent of farmers expressed their opinion that easy language should be used during dissemination of programme, Ten per cent farmers were given opinion about programme that is government policies and welfare schemes, 05.83 per cent respondents were having opinion to increase timing of the programme duration, whereas very few respondents (04.17%) opined that need based information should be provided, and equal per cent of (04.17%) of respondents gave suggestion about commercial breaks should be reduced during programme.
Description
Nagpur Doordarshan kendra was established in 1982. It covered total Vidarbha region for gathering information about improved technology from different agriculture sector and disseminate it among the masses through Krishidarshan programme, it telecasted on Doordarshan channel from Monday to Friday with timing of 6.00 pm to 6.30 pm. Out of total days of programme broadsting, Wednesday was reserved for Nagpur Doordarshan kendra to telecast important agriculture information of Vidarbha region through Krishidarshan programme. Three month programme scheduling has been setup by Nagpur Doordarshan kendra as per the recommendation of Doordarshan kendra, Mumbai (head office). The programme is telecasted at the door steps of televiewers from Mumbai television centre (head office).
Keywords
Social science, Agriculture Extension.
Citation
LAWANKAR, MANISHA DASHARATHRAO. (2019). Studies on effectiveness of Krishidarshan programme of Nagpur Doordarshan as perceived by the farmers. Department of extension education, Nagpur. Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola. M. Sc. 2019. Print. xi, 110p. (unpublished).