A STUDY ON RETAIL BUSINESS OF AGRI-INPUT DEALERS IN CHIKKABALLAPUR DISTRICT
| dc.contributor.advisor | Pillegowda, S. M. | |
| dc.contributor.author | ABHISHEK, V. | |
| dc.date.accessioned | 2020-10-07T08:22:21Z | |
| dc.date.available | 2020-10-07T08:22:21Z | |
| dc.date.issued | 2019-11-28 | |
| dc.description.abstract | The present study analysed the retail business of agri input dealers in Chikkaballapur district. The results reveal 46.67 per cent of dealers belonged to middle age group (36-50) years followed by 36.67 per cent youth (18-35 years) and 16.67 per cent old age group (>50 years). It is noticed that 100 per cent of respondents have education level of high school and above, dealers have gone under diploma course which was made compulsory by the Government. The maximum market shares of seed companies handled by the dealers goes to Syngenta India Ltd. with a share of 19.60 per cent, in fertilizer companies Zuari Agro Chemical Ltd. stands with a share of 25.27 per cent and in agro chemical companies the Bayer Crop Science company stands first in the sale of agro chemicals with a share of 19.21 per cent. It was observed that sole proprietorship of retailing in agri input is far better than partnership business. The study analysed the retail business in which the total cost incurred by an input dealer was Rs. 6,51,567 and the annual turnover by dealer was 2.4 crore and net returns was 12,68,433. The returns per Rs. of expenditure was found to be 2.94. The frequently used promotional strategy by the agri-input companies was field visits/field day, whereas demonstrations were occasionally used to promote new products. The top three constraints faced by dealers are non-repayment of credit by the farmers followed by very low margin and competition from other dealers. | en_US |
| dc.identifier.other | Th-12546 | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810152751 | |
| dc.keywords | Retail Business, Agri input dealers, maximum market shares | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 67 | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.theme | RETAIL BUSINESS OF AGRI INPUT DEALERS | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | A STUDY ON RETAIL BUSINESS OF AGRI-INPUT DEALERS IN CHIKKABALLAPUR DISTRICT | en_US |
| dc.type | Thesis | en_US |