Study on green consumerism towards sustainable development
| dc.contributor.advisor | Dua, Kavita | |
| dc.contributor.author | Santosh Kumari | |
| dc.date.accessioned | 2024-04-24T12:06:35Z | |
| dc.date.available | 2024-04-24T12:06:35Z | |
| dc.date.issued | 2022-12 | |
| dc.description.abstract | Green consumer is environmentally and socially conscious and very concerned about the environment and, therefore, only purchases products that are environmentally-friendly or eco-friendly. The present study was conducted in two districts of Haryana state i.e. Hisar and Bhiwani. Two blocks from each district were randomly selected. Further, 75 respondents from each village was selected randomly. Thus, total 4 villages were selected to conduct the study thus making total sample size of 300 respondents for objective 1. For objectives 3twenty five respondents having low pre-exposure knowledge and also who were willing to attend the trainings were purposively selected from each village. Thus, total respondents were 100 (25 from each village). Knowledge was imparted to 100 respondents by imparting trainings through lecture-cum-demonstration and through multimedia (booklet, leaflet, poster and videos) prepared by the researcher. After a period of one month, impact of trainings on these 100 respondents was assessed in terms of gain in knowledge. A well structured and pretested interview schedule was developed according to the objectives of the study. It was found that majority of respondents regarding socio economic status showed that 43.0% of respondents belong from upper middle class. Maximum of respondents (44.7.3%) had medium family education status. This shows that more than half (51.2%) of the respondents had overall low knowledge and awareness at pre-exposure stage. Majority of respondents did not follow the eco friendly practices while purchase products at pre exposure stage. The results show that highly significant gain in knowledge was observed in all the respondents regarding all aspects of green consumerism at post exposure stage and highly gain in knowledge was found in awareness about ordinary products responsible for environmental degradation (9.76) and eco friendly home appliances (12.82). Positive correlation was found in all independent variables at 1% level of significant with gain in knowledge. | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810208333 | |
| dc.language.iso | English | |
| dc.pages | 76+ iv +XX | |
| dc.publisher | CCSHAU, Hisar | |
| dc.sub | Family Resource Management | |
| dc.theme | Study on green consumerism towards sustainable development | |
| dc.these.type | Ph.D | |
| dc.title | Study on green consumerism towards sustainable development | |
| dc.type | Thesis |