MARKET POTENTIAL FOR BAKERY PREMIXES AND BREAD IMPROVER IN SELECTED CITIES OF GUJARAT.
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Date
2017-06
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INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE ANAND AGRICULTURAL UNIVERSITY ANAND
Abstract
Bakery Industry in India is the largest of the food Industries with an annual turnover
of about Rs.3000 million and has achieved 3rd position in generating revenue among
processed food sector. This study entitled “Market potential for bakery premixes and
bread improver in selected cities of Gujarat” was taken up with four objectives
namely, to find out the flavours pertaining to cakes, to examine the potential of cake
premix & bread improver and to study the existing competitors and to study the
dealers and their selling price of premix & Bread improver in selected cities of
Gujarat (Ahmedabad, Anand, Vadodara, Surat, Rajkot and Jamnagar).
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