BUSINESS PERFORMANCE ANALUSIS OF KARNATAKA OILSEED GROWERS’ FEDERATION LTD. – A CASE STUDY
Loading...
Date
2009-07-15
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Agricultural Sciences, Bangalore
Abstract
The Co-operatives in the state have made an all-round progress
and their role in, and contribution to agricultural progress has
particularly been significant. This study was taken up to provide
insight into the strengths and weakness of the Federation and focuses
on the analysis of business performance of the Federation. Financial
statements were collected from the audit reports of KOF for the
financial year ending 2001 to 2008. The details regarding marketing,
procurement strategies, pricing strategies and human resource
management were collected by interviewing the respective Heads of
the Departments. Random sampled employees were interviewed on HR
aspects with a pre- set questionnaire at the Head Office. KOF is
procuring oilseeds through its own Oilseed Growers’ Co-operative
Societies (OGCS) and through regulated markets. Further KOF is also
importing oil through State Trading Corporation (STC) Ltd. KOF is
marketing its branded products through various agencies like private
companies wholesalers, retailers, Government organizations, etc. It
could be observed that the Federation registered an impressive
performance with annual compound growth rate of 12.96 for sales of
oil. Federation is having comfortable liquidity to meet short and longterm
financial obligations. The gross profit margin has increased over
the years, but net profit margin has remained almost constant and
has not increased as fast as gross profit margin, implying that the
operating expenses relative to sales have been increasing over many
years. Increasing expenses should be identified and controlled.
The reasons attributed for the success of the Federation are, the
diversified supply chain spread and its marketing channels
Description
Keywords
null