KNOWLEDGE AND ATTITUDE OF BENEFICIARY FARMERS TOWARDS AGRICULTURAL TECHNOLOGY INFORMATION CENTRE, UAS, BANGALORE
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Date
2019-08-19
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
A study on ‘Knowledge and Attitude of Beneficiary Farmers towards Agricultural
Technology Information Centre, UAS, Bangalore’ was conducted during 2019. Ninety
beneficiary farmers who visited ATIC during the last three years were selected
purposively to elicit knowledge level and attitude of beneficiary farmers towards
Agricultural Technology Information Centre (ATIC). Ex-post-facto research design was
followed for the study was. The results revealed that nearly half (42.22 %) of the
beneficiary farmers belonged to medium level of knowledge category while more than
half (51.11 %) of the respondents had more favourable attitude towards ATIC. Further, a
great majority of beneficiaries (91.11 %) possessed knowledge that ATIC provides
consultancy services followed by 87.78 percent of them having correct knowledge with
respect to areas of services provided by ATIC. Only few beneficiary farmers had correct
knowledge with respect to agri portal service (16.67 %) and availability of feedback
services (17.78 %).
A great majority of the beneficiary farmers (95.60 %) opined that ATIC personnel
attend the visitors properly but expressed that diagnostic services of ATIC were poor
(72.2%). The results indicated that the variables such as scientific orientation and
achievement motivation had significant association with knowledge and attitude of
beneficiary farmers towards ATIC. More than 69.00 per cent of total variation in the
knowledge was explained by the 16 selected independent variables put together.
Beneficiary farmers faced constraints of lack of subsidy on inputs and non-acceptance of
digital payment. Hence, ATIC should consider these constraints and efforts should be
made to overcome these constraints.