SUPPLY CHAIN ANALYSIS OF LITCHI IN MUZAFFARPUR DISTRICT OF BIHAR

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dc.contributor.advisorGANESH KUMAR, B
dc.contributor.authorGULAB PATHAK
dc.date.accessioned2016-12-30T10:42:17Z
dc.date.available2016-12-30T10:42:17Z
dc.date.issued2016
dc.description.abstractLitchi (Litchi chinensis Sonn), an important sub-tropical evergreen fruit crop belonging to family Sapindaceae, is believed to have originated in China, where it has been grown in Southern Guangdong state for thousands of years. It is highly specific to climatic requirements and probably due to this reason its cultivation is restricted to few countries in the world. In India, litchi was introduced in the 18th century through Burma, and from there, it spread to many countries. India and China account for 91 percent of the world litchi production.In India, during 2014, 585300 MT of litchi was produced annually from 84200 ha(http://www.agricoop.nic.in, 2014). Bihar produces nearly 55 per cent of total litchi of the country with 38.67 per cent of the area under cultivation. It is cultivated in an area of about 32 thousand hectares with a total production of 198 thousand metric tonnes and productivity of 6.2 metric tonnes/ hectare (http://www.agricoop.nic.in, 2014).According to the Directorate of Horticulture (http://www.orihort.in, 2014) database, litchi is produced in 27 districts in Bihar. Muzaffarpur is the largest litchi producing district with a production of 56,006 MT followed by Vaishali at 26, 498 MT and Sitamarhi at 15,518 MT. West Champaran, East Champaran and Katihar are other three districts having production of more than 10, 000 MT. Litchi is a non-climacteric fruit that possesses poor shelf life and results in very high post-harvest losses. The study was conducted in Muzaffarpur district of Bihar with the following specific objectives: xii 1. To identify the marketing channels involved in litchi supply chain. 2. To enumerate the role and functions performed by various market intermediaries in litchi supply chain. 3. To estimate the price spread and marketing efficiency of litchi supply chain. 4. To suggest suitable policy measures for improving marketing efficiency in litchi supply chain in study area. About 60 litchi growers and 80 market intermediaries were selected from four blocks viz. Kanti, Mushahri, Motipur and Sarai. The result of the study showed the compound growth rates for area, production and productivity of Muzaffarpur district during the period of 2005-06 to 2014-15 were 0.3 per cent, 0.5 per cent and 0.3 per cent respectively. Among the all three variables, only the area has shown significant growth rate.Four channels of marketing were identified which are Channel I: Producer- Pre-harvest contractor - Commission agent cum Wholesaler – Retailer – Consumer. Channel II: Producer- Village Trader- Wholesaler (local) – Commission agent (distant) – Wholesaler (distant) – Retailer – Consumer. Channel III:Producer- Retailer – Consumer. Channel IV: Producer – Consumer. The producer’s share in consumer rupee in Channel IVisthe highest since it is the shortest channel (70.23 per cent). Whereas the producer’s share in consumer rupee in Channel I, Channel II and Channel III are 36.21 per cent, 12.89 per cent and 43.42 per cent respectively. The price spread in Channel IV is the lowest because it is the shortest channel (Rs. 593.38). Whereas the price spread in Channel I, Channel II and Channel III are Rs. 2466.27, 9458.28 and 1824.08 respectively. The marketing efficiency for Channel I, II, III and IV were 0.74, 0.21, 1.19 and 9.60 respectively. It is observed from this efficiency index that Channel IV was the most efficient one. This is because of the fact that Channel IV does not involve any intermediary. The R.B.Q values with regard to the constraints in marketing placed perishability of the fruit as the most important with top overall rank followed by lack of cold storage, labour shortage, lack of market information,lack of infrastructure,high transportation cost for distant markets, lack of credit facility, unorganized production, price fluctuations. The study suggested an overall improvement in marketing efficiency, market information, quality of fruits, provision of cold storage etc.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/93689
dc.language.isoenen_US
dc.publisherPROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY RAJENDRANAGAR, HYDERABADen_US
dc.relation.ispartofseriesD9978;
dc.subAgribusiness Management
dc.these.typeM.Sc
dc.titleSUPPLY CHAIN ANALYSIS OF LITCHI IN MUZAFFARPUR DISTRICT OF BIHARen_US
dc.typeThesisen_US
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