MARKETING OF POTATO IN NORTH KARNATAKA -AN ECONOMIC ANALYSIS
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Date
1998-08-19
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE
Abstract
Potato is one of the major constituents of our foods with
very high dietary value. It forms one of the principal crops
of the area selected for the study. In view of the low
returns to farmers on account of exploitation by marketing
agencies and other problems faced by farmers in marketing of
potato, this study was taken up in Belgaum and Dharwad
districts of North Karnataka.
The objective of the study were to identify the marketing
channels, to estimate price spread and to analyse the
relationship between arrivals and prices.
Belgaum and Hubli regulated markets in the respective
districts were selected for the study and four villages from
each district^ were randomly selected. A sample of 60 farmers
were selected from four villages. The necessary data from
farmers was collected by personal interview method. The data
was also collected from the selected market functionaries
operating in these two markets. The secondary data was
collected from Agricultural Produce Market Committies of
Belgaum and Hubli, the data pertains to the reference year
1994-95.
The following are the conclusions drawn from the results
obtained from the study. Of the two marketing channels
identified, channel-I (producer-seller-commission agent-cumwholesellers-
retailer-consumer) was the important channel
through which majority of the producer-sellers sold their
produce and got highest share in the consumer's rupee.
in both the selected areas, of the per unit total
marketing cost, packing charges constituted a major share. The
price spread was greater in channel-I compared to channel-II.The retailers and village merchant secured larger
part of marketing margin in channel-I and channel-II,
respectively, A negative relationship between prices and
arrivals was found in Hubli market while it was positive in
Belgaura market.
The findings of the study Implies that there is a need
for improving the infrastructural facility like, storage,
grading and transportation facilities in view of the problems
faced by producer and sellers as well.
The farmers-sellers had incurred higher marketing cost
per quintal of potato in Hubli (Rs.34.00) area than that of
producer-sellers of Belgaura areap (Rs.33.24), it warrants that
proper marketing infrastructural facilities are needed to
farmers of Hubli market area. The price spread has also
indicated that the channel-ll was superior than that of
channel-l because of its better performance by securing
highest producer's share in the consumers rupee to the extent
of 84.07 per cent to 87,61 per cent in Hubli market and
Belgaum market respectively. In view of this the future
marketing policy of the apex institutions like NAFED, MARKFED
and HOPCOMS should aim aim to provide better marketing
infrastructural facilities for the producer-sellers in
securing the highest share of consumer's rupee in potato crop.
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