ADVANCED COMMUNICATION MEDIA FOR RURAL DEVELOPMENT
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Date
2007-08-30
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Publisher
University of Agricultural Sciences GKVK, Banglore
Abstract
A study on "Advanced communication media for rural development"
was undertaken in the year 2004-2005 in Dharwad district of Karnataka
state with a sample size of 132 extension personnel working in State
Agricultural University, government, non-govemment and private
organizations. The data was collected on utilization of advanced
communication media by different organizations, socio-personal
characteristics of the respondents, pattern of usage by different levels of
extension personnel, factors involved in selection of advanced
communication media, constraints faced and suggestions for
improvement with the help of pre-tested structured interview schedule.
Majority of the respondents belonged to non-government
organization, middle management level of hierarchy, middle age,
education up to masters degree and an experience of 1-5 years in the field
of extension, teaching, research and administration.
Cent percent of the organization were possessing television,
charts/posters, leaflets/pamphlets, telephone and computers .In relation
to opinion regarding communication media appropriate for extension work
and rural development, exhibits, real objects, video equipment and
television were given highest priority. Telephone and computers were
utilized to a greater extent for communication and documentation
purpose respectively.
Highest utilization of advanced communication media and tools
such as computer, internet, laptop, etc., for the purpose of
documentation, seminar, presentation, e-commerce, chatting, messaging
and communicating was found comparatively more by higher and middle
level of extension personnel.
Factors involved in selection of advanced communication media
were message to be communicated, educational level of the people and
number of persons to be covered.
Major constraints faced regarding usage of advanced
communication media were lack of appropriate training (83.30%), scarcity
of physical facilities (82.60%) and low literacy level of end users (81.10%).
Important suggestions were to organize proper training (83.30%) and
providing softwares in local languages (81.10%).
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