MARKET POTENTIAL AND FARMER’S PERSPECTIVE ON WATER SOLUBLE AND SPECIALTY FERTILIZERS – A STUDY IN KARNATAKA
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Date
2023-04-06
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University of Agricultural Sciences, Bangalore
Abstract
Water soluble and specialty fertilizers have gained importance in India from the past two decades. The present study was carried out in Chikkaballapur and Kolar districts in Karnataka to analyze the market potential and farmer’s perspective on water
soluble and specialty fertilizers. For this study, eighty vegetable and flower growers along with twenty fertilizer dealers were interviewed in four taluks of Kolar and Chikkaballapur districts in Karnataka. The results revealed that, nearly 45 per cent of the
farmers exhibited high awareness and majority of the farmers have positive attitude towards these fertilizers. The companies like Zuari and IFFCO are the brands mostly preferred by the farmers. These fertilizers are being used for more than 5 years in
Karnataka. Almost 45 per cent of the farmers prefer same brand always. Quality of the fertilizers is the most preferred factor that influenced farmer’s purchase behaviour. The results also showed that two-third of the farmers were highly satisfied with the performance of fertilizers. Yet, the major constraint for farmers was claimed to be high cost involved. A majority of the dealers (70.00 %) had active market presence of WSF and three-fourth of them were wholesalers or franchise retailers and targeted large and medium farmers for their business.