Communication pattern for micro-enterprises based on waste management among rural households

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Date
2006
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CCSHAU
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In a world threatened by dwindling resources and expanding human population utilization of waste through management is a crucial factor of environmental safety, economic stability, ecological sustainability and well-being of the human society. The concept of waste as a material, “which has no use” is changing to that of a “resource” through the recommended technology of waste management viz. vermicomposting, durrie weaving, mushroom cultivation and biogas plant. Through timely communication of information these technology can be adopted by rural people. To understand the communication behaviour of the villagers, the present study was conducted in Hisar district of Haryana with a sample size 100 rural women involved in waste management micro-enterprises were selected purposively to investigate communication pattern, participation and control by gender. Personal, social, economic, psychological and communication variables were taken as independent variables, whereas communication pattern and participation and control by gender were as dependent variables, nature, extent and use of waste, impact and constraints were studied as intermediate variables. The profile of respondents revealed that majority of them were middle aged, illiterate, married, belonged to other caste had medium size nuclear family with farming occupation and medium income, land holding and herd size. They had medium psychological and communication profile. Study revealed that waste generated in rural household from sources viz. household, animal and agricultural to a considerable extent and treatments of these waste were as stored and sell, reuse, preparation of utility and decorative items, while a negligible amount were through away. Further, local leader, family elders, university staffs and ADO were utilised for communication input and output in vermicomposting, durrie weaving, mushroom cultivation and biogas plant micro-enterprises, respectively. Majority of respondents undertook self-evaluation and discussed with family members in vermicomposting and durrie weaving, university staffs and ADO/ husband/ Family member in mushroom cultivation and biogas plant, respectively and memorization was the method of preservation of information. The overall impact was highest in case of vermicomposting(2.77) followed by mushroom cultivation(2.37), biogas plant (2.16) and durrie weaving (2.16)micro enterprises. G e n d e r participation was higher than control in all micro-enterprises except in case of vermicomposting micro-enterprise in which cent per cent had control. The overall mean score of constraints faced in higher in mushroom cultivation (0.61) followed by durrie weaving (0.48), vermicomposting ( 0.43) and biogas plant (0.32). Age, occupation, income, land holding, herd size, caste, family type, extension contact, outside/ urban contact and social participation were significantly associated with waste management micro-enterprise.
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