COMPARITIVE STUDY OF DIFFERENT MARKETS FOR SELECTED CUT FLOWERS IN BANGALORE
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Date
2007-12-08
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BANGALORE
Abstract
Floriculture is emerging as one of the prominent component of world
trade of agricultural commodities. The floriculture includes production of
not only cut flowers but also foliage, pot plants, bulbs, bedding materials
and floral perfumes. These items are marketed both at domestic as well
as international levels. Hence different markets for floriculture products
exist in India. In this background a comparative study of different
markets for selected cut flowers in Bangalore was under taken to study.
Arrival, prices, competitiveness, consumer preference and the problem
faced by the producers and market intermediaries in Bangalore. The
study restricted three flowers like Rose, Gladiolus and Anthurium in two
prominent markets viz International Flower Auction Centre, Bangalore
and Traditional KR Market involving 30 farmers, 20 wholesalers and 25
retailers in each market and 30 consumers for consumer survey. The
study revealed that the arrivals of cut flowers have been increasing
significantly over the years in Bangalore but same was not the case with
price. The arrivals were found to be highest during December to February
and it was low during March and April months. The producer share in
consumer rupee was found to be 45% in Traditional KR Market but it
was just 37% in International Flower Auction Center. As per the result of
Hedonic price model colour, size and stem length were found to influence
significantly price of the flower. Surprisingly as revealed through conjoint
analysis price of the cut flower has emerged as least preferred attribute
by the consumers. The farmers who sold flowers in Bangalore market
faced inadequate transportation, refrigeration and storage facilities along
with high fluctuation in the price of the flowers.
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