STUDIES ON INTEGRATED NUTRIENT MANAGEMENT ON GROWTH, YIELD AND QUALITY OF GERBERA (Gerbera jamesonii Bolus.) Cv. SINGAPORE YELLOW UNDER PROTECTED CONDITION

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Date
2017-08-22
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
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Gerbera (Gerbera jamesonii Bolus.) commonly known as Transvaal Daisy, Barberton Daisy and African Daisy is an ideal flower widely used as a cut flower besides for beds, pots, borders and rock gardens. Gerbera is native to South African and Asiatic regions and belongs to the family Compositae. It is one of the most popular commercial cut flowers in the world and according to the global ranking it occupies the sixth place among the cut flowers (Datta, 2006). The flowers are found in a wide range of colours and size with good keeping quality, lending them attractive to different floral arrangements. Global trade in cut flowers is estimated as 40 billion US dollars. Indian floriculture industry is growing at a compound annual growth rate (CGAR) of 25 per cent over the past decade (Ponnuswamy et al., 2011). Indian flower export markets are estimated at 11 billion US dollars at present and expected to grow up to 20 billion US dollars by 2020 (Agarwal, 2011). The culture of exchanging flower bouquets, flower arrangements, boosting per capita income, growing affluence of middle class, changing life styles, western culture mix and the concept of “saying it with flowers” have revolutionized the domestic cut flower market by increase in per capita consumption of flowers in India (Sharma, 2011).
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