Market Potential and Consumer Satisfaction of Ankur Seed Pvt. Ltd. with Special Reference to Micronutrient in Amravati District Maharashtra
| dc.contributor.advisor | Awasthi, P.K. | |
| dc.contributor.author | Dinkar, Nirmal Mangalya | |
| dc.date.accessioned | 2016-08-17T11:36:45Z | |
| dc.date.available | 2016-08-17T11:36:45Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | ABSTRACT The product of Ankur seed pvt.ltd. and they were assigned the project for it market status and micronutrient product liking in Amravati district. Done by Ankur in the assigned places for achieving these objectives 100 of Citrus growers farmers and 10 Dealer of Chandur Bazar block in Amravati district of Maharashtra. The state of Maharashtra, substantially having a major share of Ankur seeds pvt. ltd. These micronutrient are mostly used in horticulture crop and vegetable crops. Amravati district of M.H. lies in cotton zone of state. The cropping pattern of Amravati district exhibit a substantial share of soybean and cotton, but present the production of citrus had increased due to increase in demand of citrus by the industries are opening in this area. The products of Ankur seed pvt. Ltd. and they have assigned the project for is market status. The study was conducted to find out following objectives a. To estimated market potential and market share of micronutrient .in Amravati district. b. The make strategy for promoting consumption of product of Ankur micronutrient. c. To estimate product liking by the farmer in the project area. d. Swot analysis of ankur seed pvt. ltd. of its micronutrients. The important conclusion were drawn from study The market potential of Ankur micronutrient product was higher requirement of micronutrient in the chandur bazar block in Amravati district Maharashtra. The market share of Randay micronutrient was the leading company in chandur bazar block which market share was high as compared to ankur micronutrient. The product were highly sold in chandur bazar which rank 1st, 2nd,3rd,4th,and 5th to 10th while ranaday micronutrient, ankur micronutrient, vanita agro, aries agro, and other company ranking respectively. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/72708 | |
| dc.language.iso | en | en_US |
| dc.publisher | JNKVV | en_US |
| dc.sub | Agricultural Economics and Farm Management | |
| dc.these.type | M.B.A | |
| dc.title | Market Potential and Consumer Satisfaction of Ankur Seed Pvt. Ltd. with Special Reference to Micronutrient in Amravati District Maharashtra | en_US |
| dc.type | Thesis | en_US |