ONLINE SHOPPING BEHAVIOUR DURING COVID PANDEMIC: A STUDY ON STUDENTS OF DR. YASHWANT SINGH PARMAR UNIVERSITY OF HORTICULTURE AND FORESTRY, SOLAN (HP)
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Date
2022-09
Authors
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Journal ISSN
Volume Title
Publisher
UHF,NAUNI
Abstract
ABSTRACT
The present study was conducted to understand consumer behavior is crucial for
effective marketing, helping managers identify appropriate people to target, design and
communicate attractive offerings. The COVID-19 pandemic has upended life for individuals
across the globe, from how we work to how we socialize and even how we shop? How has
consumer behavior changed in light of COVID-19? What trends in consumer behavior and
sentiments have been seen during develop in COVID Period? There are noticeable changes
in consumers' purchasing behavior in addition to the online shift. The majority of
respondents preferred to shop online once a month only, it could be because during the
COVID-19 pandemic people were shopping for essentials. Consumers are more conscious of
what they buy and more focused on obtaining value from purchases. The aim of this specific
study is to understand the change and the factors affecting the shopping behavior of the
consumer during the COVID pandemic. The proposed study has very vast significance since
in today’s competitive arena it is very crucial for the companies to have the understanding
about the needs and wants of the consumers