Clothing practices prevalent among college going students
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Date
2009-07
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
The present study was conducted among male and female students of 17–19 years (under-graduate) and 21- 24 years (post-graduate) in G.B.P.U A & T, Pantnagar to study their existing clothing practices and impact of motivating factors and socializing agents on their clothing practices. It was found that maximum students possessed upper and lower garments and accessories in the range of one to five; maximum male students preferred branded where as maximum females students preferred non- branded garments and accessories. Majority of the students preferred cotton made upper and lower garments. Male students of both age groups and female students of 21-24 years preferred company of friends and female students of 17 -19 years preferred company of parents at the time of shopping and maximum students purchased as and when need arises. Also, maximum students preferred readymade accessories, tailor-made formal garments but male students preferred ready made casual clothes and female students preferred home made casual garments. Male students preferred purchasing from both places i.e., place of residence and study and female students preferred purchasing from place of residence. Urban residents preferred purchasing from city market and rural residents preferred purchasing from near by city or town. Maximum students preferred purchasing newly arrived merchandise from mix show rooms. While purchasing, male students of 17 -19 years preferred comfort and color styles where as males students of 21-24 years considered cost and collar style but the female students considered the fashion, style the most along with the workmanship. Cool colours were preferred most by all students. Television was source of information for garment characteristics; cash payment mode and labels were checked for fiber content and washing instruction and discussion with parents and friends prior to purchasing were preferred practices of the students. Maximum students used detergents powder and hand wash method for washing garments. They washed under garments daily, casual wear after 2-3 days and formal wear on weekly basis and dried their clothes on clothes line and in hangers. Television among mass media; fashion, social and religious events; siblings, peer group and affiliation to the group and availability of merchandise in the market were the motivating factors that affected clothing practices of the students. Socializing agents namely, family, peer group and society had varied impact on under graduate and post graduate male and female students on their clothing practices.
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