ECONOMIC EVALUATION OF BACKYARD POULTRY ENTERPRISE - A STUDY IN SOUTH BENGALURU
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Date
2022-12-26
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University of Agricultural Sciences GKVK, Bangalore
Abstract
The present study was conducted in South Bengaluru including Bengaluru Urban and
Ramanagara districts. The study aimed at estimating the profitability of backyard poultry enterprise; analyzing the marketing of backyard poultry birds and eggs; assessing the women participation in backyard poultry rearing; analyzing the consumer preference for backyard poultry birds and eggs; examining the constraints in production and marketing of backyard poultry birds and eggs. The primary data was collected from 40 backyard poultry rearers, 90 consumers, five butchers and five traders. The total cost incurred per annum for rearing a flock size of 28 birds was found to be Rs. 8,711.02/- and the annual gross returns obtained from sale of hen, cock, eggs and manure was Rs. 21,000/- resulting in net returns of Rs. 12,288.98/- demonstrating the financial viability of backyard poultry rearing. Three marketing channels of birds were prevalent in the study area viz., Channel I: Farmer – Consumer;
Channel II: Farmer – Trader – Consumer; and Channel III: Farmer – Trader – Butcher
Consumer. Majority of the respondents exclusively retained the birds for household consumption. Women (62.50 %) were significantly involved in rearing when compared to men. Nutritional value and taste were the major factors influencing the consumption of backyard poultry birds and eggs. Incidence of diseases was the major production constraint and price fluctuation was the major marketing constraint. The study suggested for community-based approaches like Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs) to earn higher economic returns from production and marketing of backyard poultry birds and eggs