Market Potential Analysis of Pandanus Fascicularis in Ganjam District of Odisha
| dc.contributor.advisor | Vivek Vyas | |
| dc.contributor.author | Tanmaya Kumar Behera | |
| dc.date.accessioned | 2023-10-20T17:14:50Z | |
| dc.date.available | 2023-10-20T17:14:50Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | India is mostly an agricultural country with abundant natural resources. Agriculture continues to be the largest employer, with over 60% of the population relying on it for their livelihood, either directly or indirectly. (Vandana Tyagi 2012). Agriculture's growth has a direct impact on poverty eradication due to its higher reliance character, and it was thought necessary that, in order to achieve the objective of an equal society, agriculture's development to its full potential must come to occupy a main role in the Indian economy. Its growth also aids in the management of inflation, the rise of agricultural wages, and the expansion of employment. It also opens up a lot of possibilities for dealing between wholesalers and retailers. What's more crucial is that, despite these significant material benefits to the economy, it is a way of life, unique and adds human values (Amarendra Reddy2013). Farmers, on the other hand, are unable to obtain an acceptable price for their crops due to rising production costs and the significant role played by middlemen. This has a significant impact on their standard of living. Floriculture is a key aspect of agricultural production. This agricultural activity is no exception to the trend, which is projected to result in the same condition of low product remuneration. The purpose of this study is to look into Kewda flower cultivation and market potential in the Ganjam area of Odisha, as well as the distribution methods. | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810199619 | |
| dc.keywords | Market Potential Analysis | |
| dc.language.iso | English | |
| dc.pages | 79p. | |
| dc.publisher | Swami Keshwanand Rajasthan Agricultural University, Bikaner – 334006 | |
| dc.sub | Agricultural Business Management | |
| dc.theme | Market Potential Analysis of Pandanus Fascicularis in Ganjam District of Odisha | |
| dc.these.type | M.B.A. | |
| dc.title | Market Potential Analysis of Pandanus Fascicularis in Ganjam District of Odisha | |
| dc.type | Thesis |