Market Potential Analysis of Pandanus Fascicularis in Ganjam District of Odisha
Loading...
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Swami Keshwanand Rajasthan Agricultural University, Bikaner – 334006
Abstract
India is mostly an agricultural country with abundant natural
resources. Agriculture continues to be the largest employer, with over
60% of the population relying on it for their livelihood, either directly or
indirectly. (Vandana Tyagi 2012). Agriculture's growth has a direct
impact on poverty eradication due to its higher reliance character, and it
was thought necessary that, in order to achieve the objective of an equal
society, agriculture's development to its full potential must come to
occupy a main role in the Indian economy. Its growth also aids in the
management of inflation, the rise of agricultural wages, and the
expansion of employment. It also opens up a lot of possibilities for
dealing between wholesalers and retailers. What's more crucial is that,
despite these significant material benefits to the economy, it is a way of
life, unique and adds human values (Amarendra Reddy2013). Farmers,
on the other hand, are unable to obtain an acceptable price for their
crops due to rising production costs and the significant role played by
middlemen. This has a significant impact on their standard of living.
Floriculture is a key aspect of agricultural production. This agricultural
activity is no exception to the trend, which is projected to result in the
same condition of low product remuneration. The purpose of this study
is to look into Kewda flower cultivation and market potential in the
Ganjam area of Odisha, as well as the distribution methods.