An empirical study of apple marketing in Nainital district of Uttarakhand
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Date
2013-12
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
An attempt was made to study the marketing of apple in Nainital district of Uttarakhand. Primary data were collected from sixty growers and five intermediaries operating at each level of marketing channel and information regarding marketed surplus, post harvesting techniques, marketing channels, various trade indicators such as marketing cost, margins and price spread conjoined at various stages of apple marketing were taken and analysed.It was found that average total production of apple was16.77quintals per farm with average farm-level retention of 0.71quintals per farm making marketed surplus of 16.06 quintals per farm. The results of regression analysis on marketed surplus of apple depicted that area under apple, price received by growers and distance of orchards from motor road were the major factors significantly influencing themarketed surplus. Area was the most dominant factor for marketed surplus revealing that one unit hectare increase in area of apple could result in an increase of about 27.6 quintal in the marketed surplus of apple. Over 77.03 per cent of apple growers disposedof 90.29 per cent of total marketed surplus to commission agent cum wholesaler for selling the produce.Grading of apple fruits was performed by all the apple growers following the conventional standard.High cost of packaging material has been reported by almost 92 per cent of the farmers. Four different channels were identified in the study area. The marketing cost incurred by apple growers in channel I was found to be highest i.e. ` 342 per peti where one peti weighs 18.49 kg. The absolute market margin of retailers was worked out to highest i.e.` 621.82 per peti in channel II and ` 500.33 per peti in channel III. Producer’s share in consumer’s rupee was found to be highest i.e. 15.18 per cent in channel III followed by 14.82 per cent in channel IV. The share of retailers in consumer’s rupee was 59.63 per cent in channel II but this share got reduced to 47.98 per cent with entry of commission agent cum wholesalers in channel III. The share of commission agent cum wholesalers was observed 3.12 per cent and 1.73 per cent in channel III and channel IV respectively. It was found out that channel III was most efficient marketing channel with efficiency of 0.18 followed by channel IV with efficiency of 0.17. It was revealed that costly packaging was the most redeemed constraint followed by climatic constraint and storage problem.
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