Marketing Management Of Slaughter Animals and their products-A case study in Madhya Pradesh
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Date
2010
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Publisher
UAS, Dharwad
Abstract
Livestock production contributes around 20 per cent of the agricultural output in
nation and contributes about 5.26 per cent of the total GDP, with about 18 million people
engaged in meat sector, namely trade of live animals, hides, bones, casings, horns and hooves
etc. India has a major share in livestock population in world.
The number of sheep/goat and buffalo procured per month by 40 sheep/goat and 20
buffalo meat retailers was 4463 and 782 respectively. Sheep/goat meat retailers had
purchased maximum 92.01 and 95.02 per cent buffaloes on weekly basis. The category wise
purchasing was maximum for medium being 60.96 per cent in sheep, goat 56 per cent and
52.05 per cent in buffaloes. Marketing efficiency was highest when sheep, goat and buffaloes
were procured from farmers in the order for small, medium and large categories. All the
municipality run slaughter houses did not have any modern facilities. They dispose off their
waste in nalla and open dumping. These required sanitary working facilities were not
available in traditional slaughter houses.
The increase in slaughtering every year was highest in goat (2062.68) followed by
sheep (1668.0) and buffalo (570.21). Sheep, goat and buffalo were slaughtered maximum in
December and January and lowest in the months of August and September. The overall cost
of live sheep/goat and buffalo contributed maximum Rs. 2004.12. (91.38%) and 8067.33
(92.19%) in total cost. The overall net return per sheep/goat was Rs. 309.92 and buffalo Rs.
1115.08, byproducts sheep and goat were Rs. 228.54 and buffalo Rs.1037.17. Overall benefit
cost ratio in sheep/goat and buffalo meat marketing were 1.15 and 1.13 respectively. In meat
marketing retailers faced problem of high price of slaughter animals, competition among
themselves and lack of storage facility, while in byproduct marketing all of them faced low
price and lack of storage and processing facility.