MARKET RESEARCH ON ORGANIC AGRICULTURE PRODUCE IN BANGALORE CITY
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Date
2008-06-15
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University of Agricultural Sciences, Bangalore
Abstract
Organic agriculture is a production system which aids or largely excludes the use
of synthetically compounded fertilizers, pesticides, growth regulators and livestock food
additives. Organic farming is a traditional method of cultivation practiced since time
immemorial in India. Consumers concern over the quality and Safety of conventional
foods has intensified in recent years and primarily drives the increasing demand for
organically grown food. Organic farming has become important and necessary in the
context of agricultural problems of high cost, environmental pollution, the need for
improving public health , food quality and food safety. There is a burgeoning niche
market for organic products. Bangalore is emerging as a centre for increased demand for
organic foods. With this context the present study was undertaken in Bangalore city to
study the market status, consumer’s preference and to assess the presence of
organochlorine and organophosphate compounds in selected organic foods. It was
observed from the study that nearly 25 percent of retail outlets are marketing organic
foods with six organized stores which are marketing exclusively organic food products
and two conventional outlets selling organic food which indicates that organic foods have
made their presence in all the marketing sectors indicating the growth of organic foods.
Study indicated that consumers preferably educated with higher income levels are
preferring organic foods compared to low income groups. Higher weightage was given to
the health benefits of organic foods followed by pesticide or chemical free nature of
organic foods. The study indicated the major problems faced by organic food consumers
is high price of organic food and insufficient availability , study indicated that nearly
75% of organic food products have price premium of 20% and above. Estimation
indicated the presence of organochlorine components in all the samples, but
organophosphate components were absent in all the samples.
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