An analytical study of community radio stations of Haryana
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Date
2012
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CCSHAU
Abstract
Community Radio is a type of radio service that offers a third model of radio broadcasting
beyond commercial and public service. Thus an analytical study of CRS of Haryana was conducted.
The locale of the study was Haryana state. From Haryana state all the 5 CRS were selected and
programmes of a month i.e. October, 2011 constituted the sample size. Existing status of CRS of
Haryana and their programmes were analysed separately through content analysis. CRS, Chaudhary
Charan Singh Haryana Agricultural University of Hisar district was selected to study the perception of
programme on rural listeners. Dabra and Satroad Khurd villages were purposively selected. A total
sample of 100 CR listeners i.e. 50 from each village were selected through snowball technique.
Different socio- personal, economic, psychological and communication variables were selected as
independent variables whereas perception of listeners was selected as dependent variable. A well
structured interview schedules were constructed for collecting information in view the objectives of the
study. Percent time, percent PQP percent mean score index, percentages, mean score and ranks were
calculated for interpretation of data. The findings revealed that all the CRS were started between
January, 2009 to July, 2010. A lot of variation was observed in broadcast time ranging between 4 hours
to 22 hours. CRS, Hello Sirsa, CCS HAU, Hisar, Radio Manav Rachna, Faridabad were run by
educational institutes. Most of the CRS were adopting feedback mechanism through phone in
programmes and were inviting members of local communities for their programmes. CRS, Radio
Manav Rachna, Faridabad got 1st rank for most well equipped CRS of Haryana Maximum outdoor
shootings with community were conducted by CRS, Radio Mewat. CCS HAU, Hisar and Radio Mewat
CRS’s emphasis was on information and educational programmes, (69.47% and 48% respectively) and
majority of the listeners (46%) were utilizing high level of localite information sources but low level of
cosmopolite information sources (49%) and mass media exposure (53%). Maximum utility in terms of
gain in knowledge was perceived from programmes related to agriculture and animal science and
veterinary. Regarding perception of listeners programme on agriculture got the highest rank and PQP
value 80.7 per cent in overall perceptions about quality of programme. ‘CRS should be built up in the
villages’ was the main implication suggested by all 5 CRS. Man power, administrative and technical
limitations were found major limitations. The major implication suggested by the CR listeners was the
‘Range with good audio quality of the CR should be increased’. ‘Duration of broadcast programmes is
not sufficient’ was main limitation by the CR listeners of CCS HAU, Hisar CRS.
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Keywords
Livestock, Biological phenomena, Zinc, Minerals, Iron, Concentrates, Research methods, Body weight, Copper, Amino acids