A STUDY ON PRODUCTION AND MARKETING OF HONEY IN KODAGU DISTRICT OF KARNATAKA
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Date
2019-10-15
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UNIVERSITY OF AGRICULTURAL SCIENCES, GKVK BENGALURU
Abstract
The present study aimed at analysing production and marketing of honey in
Kodagu district of Karnataka. Primary data were collected from 60 beekeepers and 5
market intermediaries from Kodagu district. The production of honey varied over the
years with a CAGR of 17.57 per cent and7.86 per cent for India and Karnataka
respectively for the reference period (2005–2018). The total initial investment cost
incurred per hive of beekeeping was estimated to be ` 7,093.44/- and net returns from
second year of investment was ` 4,677.70/-. The NPV per hive was ` 20,712.58/-, BCR
was 3.61 and the IRR was found to be 62 per cent, indicating that the investment on
beekeeping was financially viable. 38 per cent of the beekeepers sold their produce
through channel IV and channel II (35.00 %) followed by channel III (20.00 %) and
channel I (6.00 %).The producer’s share in consumer’s rupee was found highest in
channel IV (100 %) followed by channel II (77.77 %), channel I (70.00 %) and channel
III (63.63 %). Price spread in channel IV was found to be zero due to absence of market
intermediaries and it ranged from ` 100 to ` 200 in case of other channels. Among the
production constraints, Brood disease and inadequate availability of bee colonies were
the major constraints faced by beekeepers. Untimely market information and low price of
honey due to adulteration were the major marketing constraints faced by the beekeepers.