PERCEPTION OF LIFE INSURANCE CORPORATION OF INDIA: STUDY OF SOLAN TOWN IN DISTRICT SOLAN Project Report
| dc.contributor.advisor | GHONKROKTA, NEENA | |
| dc.contributor.author | SOOD, SAUMYA | |
| dc.date.accessioned | 2020-11-24T06:52:28Z | |
| dc.date.available | 2020-11-24T06:52:28Z | |
| dc.date.issued | 2020-11 | |
| dc.description.abstract | ABSTRACT The present exploratory and descriptive based study on “Perception of LIC of India: Study of Solan Town In District Solan” was selected with an objective to study awareness and perception about LIC, to study factors customer consider before purchasing LIC policy and make comparisons between LIC and other products. Study data was obtained both from primary and secondary sources. The area of study was confined to Solan town and sample size is 59 LIC policyholders. The analysed data was expressed in the form of tables, bar graphs and pie charts. It was found that 54.24% of policyholders were females and Better Terms and Conditions was found to be the most important factor with mean (3.36) influencing customers to purchase life insurance policy. Even with stiff competition in market, it is evident from study that LIC dominates Indian Insurance industry and it provides better services as compared to SBI and ICICI. From the survey it was known that new insurance policies like New Jeevan Lakshay, New Jeevan Rakshak are not well known to customers, so Life Insurance Corporation of India should take step against creating awareness of such policies in mind of customers. Moreover, awareness must be created regarding provision of loan facility against LIC Policy. The entry of private sector companies in insurance sector has triggered a series of changes in industry so LIC should come up with innovative tailor-made products with high risk cover, more return and low insurance premium to attract a greater number of customers. | en_US |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810155637 | |
| dc.keywords | Perception, LIC of India, SOLAN HP | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 45 | en_US |
| dc.publisher | UHF,NAUNI | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.theme | Perception, LIC of India, SOLAN HP | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | PERCEPTION OF LIFE INSURANCE CORPORATION OF INDIA: STUDY OF SOLAN TOWN IN DISTRICT SOLAN Project Report | en_US |
| dc.type | Thesis | en_US |
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