BRAND PREFERENCE OF FERTILIZERS BY THE FARMERS IN HAVERI DISTRICT
| dc.contributor.advisor | N. N. KARNOOL | |
| dc.contributor.author | CHANDRASHEKHAR D. SAVANUR | |
| dc.date.accessioned | 2019-02-21T11:07:18Z | |
| dc.date.available | 2019-02-21T11:07:18Z | |
| dc.date.issued | 23-06-05 | |
| dc.description.abstract | BRAND PREFERENCE OF FERTILIZERS BY THE FARMERS IN HAVERI DISTRICT CHANDRASHEKHAR D. SAVANUR ABSTRACT Mr. N. N. KARNOOL Major Advisor The study on brand preferences of fertilizers by the farmers was undertaken in the year 2002-03 in six taluks of Haveri district. Tabular analysis was used for analysing consumption pattern of NPK fertilizers in Karnataka as a whole, as well as in Haveri district. Regression analysis was used for estimation of variation in consumption pattern of fertilizers with respect to price variation and to estimate brand loyalty and dealer loyalty. Compound growth rate analysis was used for demand projections of different brands of fertilizers. The findings of the study indicated that NPK usage pattern in Karnataka had positive growth rate (13.43%) over the years (1992-2002). Amongst all the three major nutrients, usage of nitrogenous fertilizer showed highest positive growth rate (14.75%) followed by phosphatic (13.09%) and potassic fertilizers (8.15%). In Haveri district, it was observed that usage of nitrogenous (7.24%) and phosphalic (4.03%) Icrtilizers had positive growth rates. But, potassic fertilizer showed negative growth rate (-1.27%). It was noticed that levels of NPK usage under irrigated conditions in case of cash crops, cereals, pulses and oilseeds were relatively high as compared to rainfed conditions. As far as market share of different brands was concerned SPIC fertilizer company had the major market share in urea, DAP (Indian) and DAP (imported), retained first position and was placed in second position in MOP and 20:20:0 tyj)es of ferlilizei\s. In case of MOP, IPL had the highest market share. DMCC retained its first position in both SSP (granular) and SSP (powder) fertilizer, ZIL, in 19:9:19, IFFCO in 14:28:14. RCF, DFPCL and GNFC companies had monopoly in supply of 15:15:15, 23:23:0 and CAN fertilizers, respectively in Haveri district. Retailer was the main source of information about different brands followed by peer group and progressive farmer. Brand loyalty and dealer loyalty of farmers was mainly influenced by good quality followed by retailer suggestion. | en_US |
| dc.identifier.other | Th-7722 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810096377 | |
| dc.language.iso | en | en_US |
| dc.pages | 130 | en_US |
| dc.publisher | University of Agricultural Sciences GKVK, Bangalore | en_US |
| dc.sub | Agricultural Marketing and Co-operation | en_US |
| dc.these.type | M.B.A. | |
| dc.title | BRAND PREFERENCE OF FERTILIZERS BY THE FARMERS IN HAVERI DISTRICT | en_US |
| dc.type | Thesis | en_US |