PREFERENCE FOR DECORATIVES BY COLLEGE GOING GIRLS ON THEIR APPAREL
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Date
1998-08-19
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE
Abstract
Dress making can be one of the most rewarding forms of handicrafts. Almost
anyone can sew pieces of fabric together to make a dress, however it needs good
deal of skill, imagination and application to give this basic dress a perfect finish, the
finishing touch by way of trimmings can change a simple silhoutte into a distinctive
one. The present study on preference for decoratives by college going girls on their
apparel, was carried out in Belgaum and Dharwad cities during 1996. The informative
data was collected by interviewing hundred and sixty college girls, thirty readymade
shopkeepers were interviewed to know the awareness of the respondents about ftie
decoratives, preference for flat and embrssed decoratives and their care and
maintenence. Results revealed that, saiwarsuit was the most preferred garment ftie
respondents. The most commonly known decoratives were chainstitch, bead woric,
lacework, tie -dyes, buckles and belts. Prefoience for decoratives was more obvious
among traditional college respondents than professional college. Flat decoratives
were preferred most on the casual wears by the respondents mainly because of their
simplicity, suitability, easycare and maintenance. On the contrary embossed decoratives
were preferred for ceremonial and party wear because of their gorgeons, rich and
novelty appearance on the costume. The shopkeepers of the readymade garments
opined that customers considered the decoratives sometime only while purchasing
and care instructions for these decorated attires were not provided by the garment
manufiictures. Majority of the respondents preferred to dry clean their decorated
garments. Some washed after every two wear, pressed from reverse side and hung in
the wardrobe using napthaline balls as the moth and mildew repellents.
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