AN EXPERIMENTAL STUDY ON THE EFFECTIVENESS OF DIFFERENT MODES OF PRESENTATION OF INFORMATION ON MUSHROOM CULTIVATION THROUGH TELEVISION
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Date
2001-08-09
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK BANGALORE
Abstract
The experimental study was conducted to examine the effectiveness of two
modes of presentation of Information on mushroom cultivation through television. The
two modes selected were, 'demonstration' and 'straight talk with visual aids'. Two sample
groups, each of 50 respondents from two villages were exposed to selected two modes
of presentation, separately. The 'before and after' experimental design was used in the
study.
The major findings were:
Maximum gain in knowledge had occurred as a result of exposure to
'demonstration' mode of presentation (75.33 per cent), followed by 'straight talk with
aids' mode (64.58 per cent).
Knowledge gained by the respondents was retained to the maximum extent after
15 days and 30 days of telecast (68.58 per cent and 63.79 per cent, respectively) In
case of 'demonstration' mode, followed by 'straight talk with visual aids' mode of
presentation (56.71 per cent and 49.96 per cent, respectively).
The personal and socio-economic characteristics namely, education, credit
orientation and innovatlveness exhibited positive and significant relationship with gain In
knowledge as well as retention of knowledge after 15 days and 30 days of telecast in
both the modes.
Majority of the respondents from 'demonstration' and 'straight talk with visual
aids' mode, opined that the overall presentation of the mode to which they were
exposed was 'excellent' (84.00 per cent and 78.00 per cent, respectively).
Majority of the respondents suggested 'use of demonstration mode' (75.00 per
cent) as well as'use of good quality (73.00 per cent) and relevant pictures/ scenes
(72.00 per cent) to the toplc'for Improving the modes of presentation of farm telecast in
general.
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