SUPPLY CHAIN MANAGEMENT OF MANGO – A CASE OF GALLA FOODS LIMITED
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Date
2017
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Publisher
Acharya N.G. Ranga Agricultural University
Abstract
The present study “Supply Chain Management of Mango - A Case of
Galla Foods Limited” mainly aimed to study the supply chain of mango in
study area, supply chain of mango of Galla Foods Ltd, cost estimation of
mango processing and issues and challenges of supply chain of mango in the
study area. For the present study, purposive cum simple random sampling
technique was adopted. The study was undertaken in Chittoor district of
Andhra Pradesh. Five mandals in the district were selected based on the
criterion of highest area under mango cultivation. Two villages from each
mandal were selected based on the above criterion and thus the total number
of villages chosen stood at ten. From each village twelve mango growing
farmers were selected randomly and thus the total sample size stood at 120.
A pre structured schedule was prepared and required information was
collected from sample farmers, traders, processors and other government
departments to analyse the supply chain of mango in the study area, cost
estimation and issues and challenges in supply chain of mango of Galla
Foods Ltd by using a set of statistical tools.
The study revealed that greater percentage of sample farmers were in
the age group of 36-45 years, were illiterate, had family size of 4-6 members
and were large farmers. Mango growers in the study area supply produce
mainly to traders followed by processors. Processors procure produce from
farmers, bulk buyers and village traders. As totapuri variety of mango was
mainly used for processing. They majorly export pulp to other countries and
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marginally supply to local manufactures for further value addition. Consumers
mainly receive value added products from local retailers, importers and
other national markets.
Galla Foods Ltd, a processing mango firm majorly procure produce
from farmers (85 per cent) followed by traders (15 per cent) and process into
pulp. Around 95 per cent of the pulp processed was marketed to exporters
and local markets and only 5 per cent was value added to juice. The total
cost incurred for processing one tonne of mango accounted to ` 40051.89
(100.00 per cent) of which fixed costs was ` 1902.5 (4.75 per cent) and
variable costs was ` 38149.39 (70.01 per cent). Farmers supplying produce
to Galla Foods were mainly satisfied with price and payment period and
highly dissatisfied with waiting time for unloading of the produce. The
major issues and challenges of supply chain of mango being faced by the
company were lack of cold storage, high cost of packing material, ineffective
transportation, contract farming and long payback period.
Description
D5473
Keywords
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