MARKET STUDY ON ACTIN (BIO-FERTILIZER) IN THE STATE OF MADHYA PRADESH

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dc.contributor.advisorPRBHAVATHI, Y
dc.contributor.authorABHILASH CHANDEL
dc.date.accessioned2018-05-09T03:17:56Z
dc.date.available2018-05-09T03:17:56Z
dc.date.issued2016
dc.descriptionD5302en_US
dc.description.abstractThe present study “Market Study on Actin (Bio-Fertilizer) in the State of Madhya Pradesh” was mainly aimed to study the market of bio- fertilizers in the state of Madhya Pradesh, analyze the dealer’s and farmer’s perception on ACTIN (a mycorrhizal base biofertilizer introduced by Nagarjuna Fertilizers and Chemicals Ltd.) and other mycorrhiza based biofertilizers, identify the constraints and areas of improvement for marketing and study the marketing strategies in promoting ACTIN. For the present study, a multistage purposive cum random sampling technique was adopted. Top 10 districts of Madhya Pradesh having the highest sales of Actin were collected. From the selected districts top five districts were selected for the study. From the selected districts, four tahsils from each district having mycorrhizal biofertilizer users were selected purposively. Thus in total 20 tashils were selected. Three villages from each selected tahsil were selected randomly. Thus the total number of villages under study was 60. From the villages identified, list of mycorrhizal biofertilizer users was prepared and two respondents from each village were selected randomly. Thus, the total sample size of farmers was 120. Similarly dealers list was prepared from the identified tahsils and were selected randomly. The sample size of dealers taken under study was 31. The data collected was analyzed to attain the stated objectives by using Compound annual growth rate, Percentage analysis, descriptive statistics and garrett’s rank technique. The study revealed both supply and demand of biofertilizers in India were growing at the same rate and the production of biofertilizer in Madhya Pradesh state and in India since 2008-09 had increased significantly. The perception of majority of farmers for Actin and other mycorrhizal biofertilizer products was it mainly ‘increases the yield’ and ‘root growth’. And majority of the sample dealers percieved Actin as a mycorrhizal biofertilizer. The lack of awareness for Actin brand is the primary reason for not using Actin brand and according to dealers’ price constraint was major reason for not using Actin by aware farmers. The leading brands preferred by sample respondents in different districts of Madhya Pradesh were Ralli Gold followed by Actin and VAM+. From dealers perspective, demonstrations and farmers meeting will increase the sales of Actin. Hence company has to give major importance to the above promotional activities while marketing Actin. The study showed that any increase in the extent of usage of Actin by Actin users in the existing acreage will certainly increase Actin sales. As there is huge market potential company has to strategize their marketing activities through sales representatives and dealers primarily and carry out promotional activities like demonstrations and farmers’ meetings.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810045046
dc.keywordsBIO-FERTILIZERen_US
dc.language.isoen_USen_US
dc.pages95en_US
dc.publisherAcharya N.G. Ranga Agricultural Universityen_US
dc.research.problemMARKET STUDY ON ACTIN (BIO-FERTILIZER) IN THE STATE OF MADHYA PRADESHen_US
dc.subAgricultural Business Managementen_US
dc.subjectnullen_US
dc.themeMARKET STUDY ON ACTIN (BIO-FERTILIZER) IN THE STATE OF MADHYA PRADESHen_US
dc.these.typeM.B.A.en_US
dc.titleMARKET STUDY ON ACTIN (BIO-FERTILIZER) IN THE STATE OF MADHYA PRADESHen_US
dc.typeThesisen_US
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