Listeners’ perception of content of Pantnagar Janvani community radio broadcast
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Date
2022-02
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
Communication is one of the important tools that help us to connect with people. It is the process by which a message or information is exchanged between sender and receiver. We are living in a world which is totally networked with communication. Effective communication is not only about conveying your messages to other people clearly and unambiguously, but also about receiving the information that others send to you, with as little distortion as possible. People want adequate and authentic information as early as possible. There are varieties of mass media like television, mobile phones, telephones, radio, etc which are catering to this important need of the people. Radio plays a pivotal role and function as an effective medium among them. It not only informs and educate people but also provide them with healthy entertainment. Radio also broadcast agricultural programs, to disseminate information on current trends in agricultural technology, use of improved seeds, pesticides, fertilizers, implements, information about crop pests and diseases, weather report, crop cultivation practices, etc. for the benefit of farmers. Consequently, a research study was undertaken with the objectives: to study the socio-economic, communication, and psychological characteristics of listeners’ of Pantnagar Janvani, to find out the listeners’ perception of content of Pantnagar Janvani, to elicit suggestions of listeners’ of Pantnagar Janvani for improving the content of the radio broadcast. The descriptive research design was used to meet the objectives of the study. The study was purposively carried out in Pantnagar Janvani Community Radio station, Udham Singh Nagar District of Uttarakhand. The selection of respondents was based on their active participation and active listening behaviour through simple randomsampling. Eight programmes were selected purposively on which listeners bring out their suggestions for improving the content of the radio programmes. The data was classified, tabulated, analysed and interpreted with the help of appropriate statistical procedure and techniques like arithmetic mean, frequency, percentage and standard deviation. The findings of the study revealed that majority (53.34%) of the listeners were in the age group of 28-53 years with higher proportion of male listeners (73.33%). Majority of the respondents were married (80.00%) and had education up to intermediate level (38.89%), knew Hindi and Kumauni dialect (57.78%), had medium size of the family (82.22%) and their family income (80.00%) belong to medium category. Majority of the respondents had medium mass media exposure (68.89%), had medium scientific orientation (75.56%) and had medium information seeking behaviour (74.44%). Majority of respondents found listeners’ perception of content of Pantnagar Janvani community radio programmes i.e., time and duration, title, characteristics of speakers, language of broadcast, relevance of broadcast, structure of programme, type of information broadcast in programme as appropriate.