FARMERS’ PREFERENCE FOR PRIVATE AND PUBLIC VEGETABLE MARKETS - A COMPARATIVE STUDY OF MG-6 AND MULBAGAL APMC MARKETS
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The present study was conducted in Mulbagal taluk of Kolar district. The study analysed and compared the structure and conduct of private vegetable market [Mahatma Gandhi – 6 Fruits and Vegetables Wholesale Market (India) Private Limited] and public vegetable market (Mulbagal APMC) and the factors influencing farmers’ preference for such markets and the constraints faced by farmers in marketing their produce. The primary data was collected from 50 farmer respondents each, participating in MG-6 and Mulbagal AMPC markets, resulting in a total sample size of 100 farmers. MG-6 market was oligopolistic in nature while Mulbagal APMC market was monopolistic in nature. Infrastructural facilities such as market yard, auction platform, storage / godown, weighing machine, shops, public address system, audio visual aids and electrification were available in both the markets. The method of price determination followed in both MG-6 and APMC markets was open auction method. Tomato was the major vegetable traded in both the markets. The market fee collected in MG-6 market was two per cent while in the case of Mulbagal APMC market; it was only one per cent. In both the markets, the major marketing cost was transportation. In the case of both markets, realization of remunerative price by the farmers was the major factor which influenced their preference for a particular market. Poor management was the main constraint faced by the MG-6 farmers while in the case of Mulbagal APMC farmers, lack of infrastructural facilities and poor maintenance was the main constraint faced by them.