ADAPTATION OF CHERIYAL PAINTING TECHNIQUES AND MOTIFS FOR APPLICATION ON INTERIOR FURNISHINGS

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dc.contributor.advisorRATNA KUMARI, D
dc.contributor.authorPAVANI, NUNE
dc.date.accessioned2021-10-27T06:16:26Z
dc.date.available2021-10-27T06:16:26Z
dc.date.issued2020
dc.description.abstractCheriyal painting was a fascinating custom of combining a vocal version of stories with accompanying pictures. These paintings painted by local artists are scrolls of Indian mythology, which are used as visual aids by the story tellers (called as ‘Kaki Padagollu’ locally). Earlier, these paintings were used to tell stories, the onslaught of television and cinema in villages has diminished all support. Once several families painted these scrolls, but over the years, due to lack of patronage, painters had taken up other profitable livelihoods. Keeping this in view, the present study was carried out with the following objectives: i. To investigate the socio- economic status of Cheriyal artisans and market for Cheriyal Paintings. ii. To explore Cheryial Paintings Technique and motifs for suitability to interior furnishings. iii. To select and adopt suitable techniques and designs on selected interior furnishings and estimate cost. iv. To conduct consumer acceptance study of designed interior furnishings. v. To explore possibilities of enterprise development for designed interior furnishings. Exploratory research design was adopted to explore the Cheriyal artists using case study schedule, to discover painting techniques and motifs and to analyze market status with market survey questionnaire. Experimental research design was assumed to adopt suitable techniques by selecting the motifs with the evaluation of motifs schedule, by fifteen experts. Action research was used to conduct consumer acceptance study of developed interior furnishings with consumer acceptance rating scale by thirty consumers selected randomly. The Village of Cheriyal (native place) and Hyderabad (had huge market for handicrafts) were selected as study areas. Case studies of the artisans revealed that there were only seven families who took Cheriyal paintings as their profession. These artisans use ‘Nakash’ as their surname. There family members are involved in painting and carry out the work together. These artisans’ prepare products like painting frames, scrolls, god idols, masks, pen stands, key chains, specs holders, etc. They mostly sell their products in ‘Golconda Handicrafts’ (Lepakshi earlier), and organizes stalls in the handicraft exhibitions held by the Government and also to their personal clientele. As Cheriyal painting was a unique art form, these artisans’ don’t have any competition in the market. The market survey among the shopkeepers of the handicraft outlets found that out of twenty outlets, only eight sells Cheriyal products. The market of Cheriyal products was average and was declining from last few years. Nakashis are not much aware of consumer’s need to manufacture functional products. Promotional and skill upgrading tricks can be trained to Nakashis to create awareness among consumers were suggested by the Handicraft Shop keepers. Market survey among consumers exposed that out of the thirty respondents only six know about Cheriyal paintings and only two knew about masks. Out of the six, only three had purchased these products. Expensive cost is the main reason for not purchasing the product followed by the nature of the product being only decorative and not functional. Most of the respondents who were not aware of the Cheriyal paintings would like to know about the history of Cheriyal paintings. Out of eleven motifs selected for the study, motifs named Woman with Hay Bundle, Woman with Pot, Man with Dolu, Dolu- Sanayi, Hamsa Vahanam and Pallaki scored high ranks in evaluation by fifteen experts which were further adopted to develop Interior Furnishings which were displayed for consumer acceptance revealed that the cushion covers with Dolu- Sanayi on silk fabric were highly accepted. The study also focused on possibilities of enterprise development with interior furnishings developed by adopting Cheriyal painting motifs. There were many possibilities to develop an enterprise with the developed interior furnishing like a) Establish an enterprise b) Establish an online enterprise c) Networking with fashion designers and interior designers and d) Conducting workshops to the learners.en_US
dc.identifier.citationD10,608en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810177383
dc.keywordsADAPTATION CHERIYAL PAINTING TECHNIQUES MOTIFS APPLICATION INTERIOR FURNISHINGSen_US
dc.language.isoEnglishen_US
dc.publisherPROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITYen_US
dc.subFamily Resource Managementen_US
dc.themePh.Den_US
dc.these.typePh.Den_US
dc.titleADAPTATION OF CHERIYAL PAINTING TECHNIQUES AND MOTIFS FOR APPLICATION ON INTERIOR FURNISHINGSen_US
dc.typeThesisen_US
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