MARKETING MANAGEMENT OF BIOFERTILISERS IN NORTH KARNATAKA
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Date
2007-01-05
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University of Agricultural Sciences GKVK, Banglore
Abstract
Biofertilisers are the low cost and high value agricultural inputs
play a vital role in maintaining the sustained agricultural production.
Looking at the importance the study highlighted present trend of
biofertiliser production, demand, supply and their gap, utilization
pattern of biofertilisers, marketing management covering four
important elements of 'marketing mix' (viz., product, price, place,
promotion), and problems /constraints in marketing of biofertilisers.
A total sample of 90 farmers and 30 dealer/retailers were randomly
selected from 15 villages in selected taluks. The data was subjected to
conjoint analysis, compound growth rate (CGR) and tabular analysis.
The results revealed that there is a growing trend of biofertiliser
production with 2.52 per cent CGR and the entire district shows
deficit supply biofertilisers with -112.53 tonnes of gap in supply.
Utilization pattern of biofertiliser shows that agricultural assistants
were the major source of information (27.98%) for availability of
biofertilisers and usage was concentrated more in case of pulse
production. Jaggery solution treatment, mixed with compost and
seedling dip methods were the extensively adopted methods of
biofertiliser application.
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