Consumer preference for organically grown fruits and vegetables - A study in bangalore city
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Date
2010-07-10
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
Agriculture and food security are the most important concerns of
the 21st century for a developing country like India (Thakur and Sharma,
2005). Agricultural production, especially food grains has increased over
the last few decades in India. With the increase in population there is
compulsion not only to stabilize agricultural production but also to
increase it further in a sustainable manner. The scientists have realized
that the ‘Green Revolution’ with high input use has reached a plateau
and the returns have started to diminish resulting in falling dividends.
Therefore alternative agricultural practices and methods of production
are evolving as coping strategies to sustain agriculture. Of late, an
increasing concern on environmental pollution owing to increased
application of fertilizers for maintaining long term soil productivity is
being expressed. This has necessitated the quest for searching
alternatives for modern farming methods. In the context of globalization
and WTO regime, Indian agriculture must become efficient, competitive,
cost effective and sustainable. The new thinking is towards quality
agricultural production to meet niche domestic as well as export markets
through organic agriculture. The growing health concerns and increasing
non-tariff barriers like Sanitary and Phyto Sanitary (SPS) measures in
the international market, coupled with non-viability of modern farming
on a small scale, are some of the other factors behind the move from
chemical based to organic production and consumption systems.
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