Consumer preference for organically grown fruits and vegetables - A study in bangalore city

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Date
2010-07-10
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
Agriculture and food security are the most important concerns of the 21st century for a developing country like India (Thakur and Sharma, 2005). Agricultural production, especially food grains has increased over the last few decades in India. With the increase in population there is compulsion not only to stabilize agricultural production but also to increase it further in a sustainable manner. The scientists have realized that the ‘Green Revolution’ with high input use has reached a plateau and the returns have started to diminish resulting in falling dividends. Therefore alternative agricultural practices and methods of production are evolving as coping strategies to sustain agriculture. Of late, an increasing concern on environmental pollution owing to increased application of fertilizers for maintaining long term soil productivity is being expressed. This has necessitated the quest for searching alternatives for modern farming methods. In the context of globalization and WTO regime, Indian agriculture must become efficient, competitive, cost effective and sustainable. The new thinking is towards quality agricultural production to meet niche domestic as well as export markets through organic agriculture. The growing health concerns and increasing non-tariff barriers like Sanitary and Phyto Sanitary (SPS) measures in the international market, coupled with non-viability of modern farming on a small scale, are some of the other factors behind the move from chemical based to organic production and consumption systems.
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