CONSUMER PREFERENCE FOR E-MARKETING IN BANGALORE CITY
| dc.contributor.advisor | NAGARAJA, G N | |
| dc.contributor.author | NEELAMMA, R. KOLAGERI | |
| dc.date.accessioned | 2016-11-15T11:35:55Z | |
| dc.date.available | 2016-11-15T11:35:55Z | |
| dc.date.issued | 41234 | |
| dc.description.abstract | The study was conducted to know the consumer perception about e-marketing in Bangalore city. The major objectives of the study were to analyse the factors influencing consumer perception about e-marketing and analysis of constraints of e-marketing. Primary data was collected randomly from consumers through pre-tested structured schedule. Emarketing is broad term which has eight formats. Many of the companies adopted different formats of e-marketing. Most of the consumers preferred to shop through e-marketing service because of its easy transaction, cost effectiveness, discounts on products, multiple choices for a single product, door delivery, quick responding service and security on debit and credit card accounts. Eighty five per cent of the consumers have fair perception about e-marketing service. With regard to constraints in e-marketing service internet connection problem, power problem, customer query, delay in delivery, wrong product delivery were the major constraints documented. Flipkart.com, snapdeal.com and amazon.com are the major rated websites among e-marketing using consumers. Fifty seven per cent of consumers accepted cash on delivery mode of payment for the transaction. It is found that apart from eshopping other e-marketing services like e-ticket booking, e-banking, phone recharging and money transfer are also used by the consumers. Majority of the consumers opined that for internet fraud cases they approach consumer court. Practical utility is that for the present project study only four category of products are taken as all categories of products are transacted through the internet. Internet service even after having past decade history e-shopping service is still in its infancy stage. hence there is an ample opportunity to take the study with other category of products. | en_US |
| dc.identifier.other | Th-10425 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/85568 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Agricultural Sciences GKVK, Bangalore | en_US |
| dc.sub | Agricultural Marketing | en_US |
| dc.these.type | M.Sc | |
| dc.title | CONSUMER PREFERENCE FOR E-MARKETING IN BANGALORE CITY | en_US |
| dc.type | Thesis | en_US |