Cashless economy: Buying practices of homemakers in Haryana state
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Date
2018
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Publisher
CCSHAU
Abstract
A cashless economy is one in which all transactions are done through plastic cards like credit,
debit cards etc. The Government also wants a cashless society. It is beneficial in reducing corruption,
reducing cost of printing currency, in reducing cost of cash holding. Electronic transactions history and
trail can easily be traced back and this would greatly help the economy in eradication of black money
and also provide better convenience to the people. The present study was conducted in two districts i.e.
Hisar and Bhiwani of Haryana state with three objectives: (i) to assess the consumer buying practices
through cashless economy, (ii) to compare the satisfaction level regarding cashless economy among
working and non-working homemakers, (iii) to study constraints faced by consumers in cashless
transaction. Two wards each were randomly selected from both district headquarter. In Hisar city ward
16 and ward 20 and in Bhiwani city ward 1 and ward 31 were randomly selected to conduct the study
on cashless economy. From each selected wards 50 homemakers having their own bank account were
selected purposively through snowball technique. So from each district headquarters 100 homemakers
were selected in such a way that 50 were working and 50 were non- working homemakers. Thus, the
total number of respondents were 200 homemakers. A presented interview schedule was developed
according to the objectives of the study. The results show that maximum number of the respondents
(62.0%) belonged to the 36-48 age group, all respondents were married, 98.0% respondents were
having nuclear family, 82.0% respondents was medium family education status, 44.5% respondents
had high socio economic status, 58.0% respondents had medium level of mass media exposure. All the
respondents were buying milk & milk product daily, about one-third (32.5%) respondents were buying
fruits and vegetables weekly, all respondents were paying for water and electricity services monthly,
majority of respondents i.e. 93.5% buying footwear as per need. Majority of the respondents (90.0%)
used cash for the household expenses like fruits & vegetables and both cash and cashless means were
used by 77.5% respondents for telephone/ mobile. All the respondents had knowledge about cashless
transaction. 98.5% of respondents believed that use of cashless transaction gives satisfaction, majority
of the 76.22% respondents used Paytm app, mobile phone was used by 71.5% for cashless transaction,
49.5% respondents had two bank accounts, 48.0% homemakers possessed one credit and debit cards,
cheque was used by 51.5% respondents for high value transaction. Advantage of cashless transaction
perceived by respondents was ‘fast’, ‘convenient’ and ‘less stress ’secured (rank I WMS-2.88) and
perceived disadvantages were ‘someone can steal card and use it’ secured (rank I WMS-2.72). Personal
constraints faced by respondents were ‘overspending’ got rank I (WMS-1.86), technical constraints in
term of ‘lack of technical knowledge/ Non-tech-savvy of users’ (rank I WMS-2.02), social constraints
faced were in terms of ‘lack of trust’ (rank I WMS-1.73). In overall sample, 49.5% respondents had
medium level of satisfaction.