DEVELOPMENT OF STRATEGIES FOR ATTRACTING RURAL YOUTH TOWARDS AGRIPRENEURSHIP
| dc.contributor.advisor | LAKSHMI, T. | |
| dc.contributor.author | MUBEENA, MD. | |
| dc.date.accessioned | 2021-09-08T06:31:38Z | |
| dc.date.available | 2021-09-08T06:31:38Z | |
| dc.date.issued | 2021-09-08 | |
| dc.description | DEVELOPMENT OF STRATEGIES FOR ATTRACTING RURAL YOUTH TOWARDS AGRIPRENEURSHIP | en_US |
| dc.description.abstract | ‘Youth’ has been playing quite a significant role in almost every country of the world as they are vibrant, innovative, dynamic and possess the zeal and vigour necessary to create opportunities for national development. They show passion, motivation and will power which also make them most valuable human resource. A country’s ability and potential for growth is determined by the size of its youth population. Presently, India has the largest share of youth population in the world and it is expected to have 34.33 per cent share of youth in total population by 2020. India has relative advantage at present over other countries in terms of distribution of youth population. Youth shoulder responsibility for future development of the country. Therefore, the development and harnessing of the talents and energies of youth towards constructive channels has always engaged the attention of the country’s planners and policy makers. As future, rural youth need to be prepared in improving their capabilities to produce food and conserve productive resources in the rural environment, improving their skills and abilities in carrying out income generation activities in rural areas and developing leadership and the ability to work well with others in group and community situations. The present study was conducted with the following objectives; to analyze the selected profile characteristics of rural youth, perception of rural youth towards agri-enterprises, attitude of rural youth towards agri-enterprises. Training needs of rural youth in agri-enterprises, constraints encountered by rural youth for establishment of agri-enterprises and elicit suggestions to overcome them, document case studies of successful agri-enterprises by rural youth and to develop strategies for attracting rural youth towards agripreneurship. xvii Exploratory research design was followed in the present investigation. The investigation was carried out in three districts selected each from three regions viz., Kurnool (from Rayalaseema region), Guntur (from Coastal region) and Visakhapatnam (from North Coastal region) were selected purposively based on highest number of agri-enterprises. Two mandals from each district were selected purposively based on mandals having highest number of young agripreneurs, four villages from each mandal were selected by following lottery method of simple random sampling procedure thus making a total of 6 mandals, 24 villages respectively. From each village, 10 respondents were selected by following simple random sampling procedure, thus making a total of 240 respondents. The data was collected personally through a structured interview schedule and analyzed by employing suitable statistical methods. Twenty independent variables were identified for the study. The results of the study showed that majority of the respondents were in upper young age (31-35 years) group (37.50%), illiterate (41.25%) and primary education (20.00%), belong to joint family (71.66%), had medium family support (43.75%), entrepreneurial experience (35.41%), not undergone training (72.91%), had medium annual income (69.58%), material possession (69.16%), frequently availed financial support (53.75%), had medium level of extension contact (57.50%), mass media exposure (57.91%), marketing facilities (60.83%), risk orientation (94.58%), economic motivation (65.00%), innovativeness (72.08%), risk taking ability (49.58%), leadership ability (50.83%), decision making ability (50.00 %). In the study while conducting analysis of perception of rural youth towards agri-enterprises revealed that (60.00%) of the respondents had medium level of perception followed by high (25.00%) level and low (15.00%) level of perception respectively. Item wise content analysis of perception of rural youth towards agri-enterprises was done and the results depicted that regarding economic aspects, ‘can earn income on my own’, ‘can make use of self employment opportunities’, in social aspects ‘can have wider social contacts’, amid psychological aspects ‘can have more positive outlook’, among informational and technological aspects ‘can become confident to provide advice and guidance on scientific methods’ ranked 3 based on (1.63) mean score. A scale was constructed to study the attitude of rural youth towards agri-enterprises. It is self evident that 57.91 per cent of the respondents had moderately favourable attitude followed by highly favourable attitude (22.91%) and less favourable attitude (19.16%) respectively. Item wise content analysis of attitude of rural youth towards agri-enterprises was done and the results depicted that ‘I prefer to work with strong desire to achieve excellence in running the agri-enterprise’ ranked 1 based on (4.71) mean score. Training needs of rural youth in agri-enterprises were assumed and is apparent that under the list of areas for training needs by agripreneurs for smooth running of their agri-enterprise. Manufacturing techniques, administration and supervision techniques, brand promotion, organizational management, financial management, marketing techniques, personnel management, entrepreneurial motivation, business opportunities and guidance, packing techniques for export, labour management, quality management, procurement of raw material, marketing management, advertising the products, processing, material management, export promotion techniques, technology up gradation, environmental management and pollution control were ranked from I to XIX orderly based on their mean scores. xviii The study highlights the prominent constraints expressed by rural youth in establishing agri-enterprises. Regarding economic constraints ‘high labour cost’. In technical constraints ‘lack of mandi rate’. Under the psychological constraints lack of enthusiasm. Amid the extension related constraints ‘officials only contact with large farmers’. Among social constraints ‘lack of rural youth organization’. In other constraints, ‘migration of youth’, ‘lack of support from government and other organizations’ were the major constraints. Among the suggestions highlighted under the economical suggestions ‘insurance should be made easy’. Amid the technical suggestions ‘timely availability of farm inputs’. In the psychological suggestions ‘must acquire higher education’. Among the extension related suggestions ‘knowledge about ICTs’. Under the social constraints ‘lack of rural youth organization’. In other suggestions ‘attracting rural youth in agriculture should be conducted to discourage rural youth migration’ were the major suggestions. Further, suitable strategies were designed with eleven steps, starting from ‘identification of potential rural youth agripreneurs’ to ‘converting them as brand ambassadors for rural youth agripreneurship’. All the eleven steps were integrated in such a way that each step will have a synergistic effect over the further steps. Critical events to be taken up in each step were clearly depicted starting in such a way that the strategy would be more comprehensive covering all the dimensions for attracting rural youth towards agripreneurship. The eleven steps under strategy are identification of potential agripreneurs among rural youth, sorting out of promising agripreneurial areas, devising the training programmes for selected potential agripreneurs, encouraging smarter way of organising the agri-enterprises to improve productivity and its efficiency, approaches for increase profits of agri-enterprise, assorting of various financial services and improve its effectiveness, attracting investors by creating an enabling environment, setting market as the hub of production, processing, product development and packaging, research and development has to be emphasized to induce growth of budding agri-enterprises, chances for national and international exposure of their products, brand ambassadors for rural youth agripreneurship | en_US |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810175356 | |
| dc.keywords | DEVELOPMENT, STRATEGIES, ATTRACTING RURAL YOUTH , AGRIPRENEURSHIP | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 368 | en_US |
| dc.publisher | Acharya N.G. Ranga Agricultural University, Guntur | en_US |
| dc.sub | Agricultural Extension | en_US |
| dc.theme | DEVELOPMENT OF STRATEGIES FOR ATTRACTING RURAL YOUTH TOWARDS AGRIPRENEURSHIP | en_US |
| dc.these.type | Ph.D | en_US |
| dc.title | DEVELOPMENT OF STRATEGIES FOR ATTRACTING RURAL YOUTH TOWARDS AGRIPRENEURSHIP | en_US |
| dc.type | Thesis | en_US |