STUDY ON SCOUTING OF BUSINESS OPPORTUNITIES FOR FARMER PRODUCER ORGANISATIONS (FPOs) IN ANANTAPUR DISTRICT OF ANDHRA PRADESH
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Date
2019
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ACHARYA N G RANGA AGRICULTURAL UNIVERSITY, GUNTUR
Abstract
The study entitled “Study on scouting of business opportunities for Farmer Producer Organisations (FPOs) in Anantapur district of Andhra Pradesh” was intended to identify the business opportunities for FPOs.
Purposive cum random sampling technique was adopted for conducting the study. Five FPOs in Anantapur district of Andhra Pradesh were purposively selected. Anantapur is drought prone area and has scope for diversification in agriculture and allied activities. Due to its diversified farming, well-established FPOs are operating in this area. The collected data was analyzed by using percentage analysis, factor analysis and Likert’s scale technique.
The selected FPOs have commenced functioning 2016-17 on wards and appeared to have performed well. Slightly more than half (52.00%) of the farmers ranked the performance of FPOs as good, while 28.00 per cent reported as excellent. The formation of FPOs has changed the environment in farming. The farmer now enjoys the privilege of collective action, processing, direct contact with the potential buyers, transportation, cold storage facilities, and access to the technologies, inputs at lower price, production planning and better processing after establishment of FPOs.
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According to data analyzed, FPOs provided 36.00 percent of the input information 24.00 per cent extension services, market information (17.00%), 09.00 per cent of technical knowledge, 06.00 per cent on improved technology and 08.00 per cent on the financial support. After joining the FPCs, the level of social recognition among the respondents increased the most (difference in mean value is 2.35), followed by increase in technical know-how, social integration, social upliftment, leadership and decision making, and social empowerment of the respondents. Regarding scouting new business opportunities, majority of the farmers of Tanakallu mandal desired grower’s collective marketing center to be established through FPO, while members in Lepakshi felt the need for establishment of the sericulture units. Most of the respondents in NP Kuntla mandal favored dairy and goat and sheep rearing was the most desired business opportunity in Parigi and Rolla.
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D5802
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