Study of Market Structure, Conduct and Performance of Vegetable Seed Business in Karnataka
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Date
2016-09
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University of Agricultural Science, Dharwad
Abstract
The study was carried out with three purposes and those were market structure, conduct and performance. The vegetables selected for the study were; tomato, cabbage, green chilli and brinjal. Multistage sampling technique was adopted for this study. CGR was calculated using the secondary data from 2004-05 to 2014-15. Study confirms that Haveri district recorded the highest growth rate in green chilli and cabbage in the case of Belagavi district. Hassan district had the highest growth in production of tomato crop. In Kolar district, all the selected vegetable crops indicated a declining trend in area. Herfindah index was used to know the market concentration and it showed that market were moderate to high degree of concentration in all the four districts. Which suggest that it is very difficult for new firms to enter in the selected vegetable seeds market in the study area. All the companies actively conducted the promotional activates in all districts for three vegetables crops except for brinjal because the turnover with respect to brinjal crop was relatively low as compared to other three crops. To know the market performance, sixteen parameters were devised during the study that ranged from product display to distributors depth. Each company was ranked on 1 to 5 scales. A comparison on individual parameter was done and the overall performance of each of the company was calculated with help of a grid. Standardized index was used to know the major factors which influenced the farmers in purchasing decision of different vegetable seeds and the most important factors were market price at the time of planting and suitability of soil. Study also indicated that competition with other dealers, poor credit recovery from farmers and competition from product development personnel were the major constraints with respect to dealers, nurserymen and distributors in vegetable seed distribution.