FARMERS’ PREFERENCE FOR DIFFERENT BRANDS OF SYSTEMIC PESTICIDES – A STUDY IN KOLAR DISTRICT OF KARNATAKA
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Date
40830
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Publisher
University of Agricultural Sciences GKVK, Bangalore
Abstract
The present study was conducted in Kolar district of Karnataka state
with the major objective of analysing farmers’ preference for different
brands of systemic pesticides. The primary data was collected from 85
respondents which included farmers (60) retailers (20) and distributors
(5). The secondary data regarding pesticide sales were collected from
different company sales executives and Department of Agriculture, GoK,
Kolar. The total sale of pesticides during the year 2010-11 was Rs 27.63
crores. Out of the 30 companies, the top four companies, viz., Syngenta
India Ltd., Bayer Crop Science, Rallis India Ltd. and BASF India Ltd.
accounted for about 45 per cent of the market share in terms of value.
Among the 15 most popular systemic pesticides, 12.03 per cent of the
sample farmers preferred Coragen followed by Imidacloprid (10.38 %),
Curzate (10.14 %), Tatamida (9.43 %) and Acetamiprid (8.02 %). Majority
(58.33 %) of the farmers replied that the effectiveness of the systemic
pesticide was the main factor determining the purchase of a particular
systemic pesticide while 25 per cent of them considered the price of
pesticide as the determining factor to purchase a particular systemic
pesticide. Traders were the major source (68.33 %) of awareness about
latest pesticides. With regard to the formulation of pesticide used, it was
observed that majority (80 %) of the farmers applied in liquid form
followed by 14 per cent in powder form and six per cent in granular form.