MARKETING OF AGRICULTURAL INPUTS IN VIJAYAPURA DISTRICT OF KARNATAKA
| dc.contributor.advisor | Ganapathy, M. S. | |
| dc.contributor.author | VISHWANATH GANGAYYA, HIREMATH | |
| dc.date.accessioned | 2023-02-13T15:35:28Z | |
| dc.date.available | 2023-02-13T15:35:28Z | |
| dc.date.issued | 2023-01-28 | |
| dc.description.abstract | Agricultural input marketing plays an important role not only in stimulating production and consumption but also in accelerating the pace of economic development. In this regard, the study was undertaken in the year 2021-22 in two taluks of Vijayapura district. Primary data was collected by random sampling method from 60 farmers and 30 dealers of Muddebihal and Basavana Bagewadi taluks. Secondary data regarding pesticide and fertilizer sales were collected from distributors, the Joint Director of Agriculture (JDA), and the Assistant Director of Agriculture (ADA) office in the study taluks during the period 2021-22. Tabular analysis, the Gini coefficient and Garret’s ranking techniques were used for data analysis. Gini coefficient value indicated higher inequality for pesticides and fertilizers in the study taluks. All the sample farmers purchased agricultural inputs from private agro service centers due to the availability of different types of agricultural inputs brand in one place. Majority of the farmers (88.33 %) opined brand image was the major factor influencing for purchase of agricultural inputs. Field demonstration (91.66%) was the most influential promotional measure preferred by the farmers while purchasing agricultural inputs. The majority of the farmers (93.33 %) consulted with dealers regarding specific pests and a symptom of diseases during purchasing of agricultural inputs. All the selected sample dealers opined that the provision of banners, shop hangers, and calendars were the promotional strategies implemented by the agricultural input companies for promoting their products. Inadequate product information was the major problem faced by farmers in purchasing agricultural inputs from agro-dealers and Raita Samparka Kendra (RSK) with a mean score of 80.50 and 71.33 respectively. There is a need to educate farmers regarding the control of crop pests and diseases, different types of agricultural inputs and application of the right dose of application through conducting training programs by the Department of Agriculture | en_US |
| dc.identifier.other | Th-13548 | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810193752 | |
| dc.keywords | AGRICULTURAL, Agri- Business Management, | en_US |
| dc.language.iso | English | en_US |
| dc.pages | 87 | en_US |
| dc.publisher | University of Agricultural Sciences, Bangalore | en_US |
| dc.sub | Agricultural Marketing and Co-operation | en_US |
| dc.theme | MARKETING OF AGRICULTURAL INPUTS IN VIJAYAPURA DISTRICT | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | MARKETING OF AGRICULTURAL INPUTS IN VIJAYAPURA DISTRICT OF KARNATAKA | en_US |
| dc.type | Thesis | en_US |